If you are looking for ways to promote your internet home based business article marketing is certainly one idea you should take a closer look at. This is a great way to brand yourself and get more out of your business. Let's talk about the most effective ways to use article marketing.
1. Write for your readers but do not forget about the search engines. You can offer something useful information both for your readers and for the search engines at the same time targeting the right keyword phrases within your article body.
However, you should mostly concentrate on long term keyword phrases (more than two words) because of the intensive competition with short phrases. This gives you a better chance of ranking high on a search engine for that keyword phrase from the article you write.
2. Think in terms of volume and not necessarily on quality. You want to provide helpful articles that a person feels like they've gotten something from when they read it.
However, to really benefit from article marketing in terms of traffic for your home based business, you must get a lot of articles on the internet. This can be done by yourself or alternatively you can hire someone to write articles for you.
Your goal is not to win a Pulitzer Prize in the 400 word article, but rather to get hundreds and thousands of articles online that provide useful information to the reader. This is how you brand yourself as an expert on the topic and generate more website visitors.
3. Craft a powerful resource box and do it in the fewest number of words possible. It is a common mistake that people make their resource box too long.
Your goal in the resource box is to provide something enticing to your reader to get them to click on the URL to your website. If you look at expert authors in the article directory Ezinearticles.com you'll see most of them use short resource boxes that offer something to make a person click on their website URL.
4. Create unique versions of your articles and post them in a blog. Your goal is to get as much mileage of one article as you possibly can. If you are submitting your articles to article directories you might as well change it a little bit and put it on your blog too.
Here was some of the best ways to use article marketing to promote your internet home based business. Using this as part of your advertising and promotion mix makes sense because increasing number of readers and other resources equals increasing traffic for your business.
Author Resource:
Pasi Kaarakainen is helping average people from all over the world to start their own home based business on the internet. Visit his site at http://www.WealthatHomer.com and find out how you can do that too.
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