One of the most disheartening things about most online marketers is that they do not push to do more than what is expected or required. Some would say that humans were born unmotivated, but I do not agree with this. So doing a few little tests every now and then shows that you are not just doing what is needed to get by. But the amount that you make on your ROI, might be the break that you really need. The good thing is that it is not that hard to test your marketing. Give it some thought and decide you will start employing testing in your business. It is this sort of information that is a real help with SEO and you shouldn't ignore it.
If you can, go out and find reviews about products that you want to do review sites on. Amazon is the one place that most people will stop to get reviews for products. You can also check a variety of other places. You can get other reviews, but Amazon is the easiest to begin with.
If possible, get reviews only for your product. If there aren't enough, use the reviews of similar products from the same company. It is important that you only use the words referentially, never verbatim, or you could be accused of plagiarizing. After reading the reviews, write out something legible and intelligent. Also take into consideration information you don't agree with. You can actually get quite a bit of content by explaining why you have an opposing viewpoint. To make this happen successfully, these two pages can be shown by using the URL rotator script. This is a software script that contains PHP and it is quite simple to use. Then once set up and ready for action, you can just hit refresh and watch the pages alternately display. If you wish to conduct A/B split testing, then you will have to have a rotator script as well. You can get these scripts for free with a minimum of attributes or pay money for the ones that will let you do more things. Whichever one you choose, just be sure you begin testing in this way in your marketing funnel. Testing of this sort can really change your business for the better and bring more profits.
If you have all of your metrics put together it is important to look at every individual page and figure out its bounce rate. If you are sending lots of people to a home page, that is the most important page to look at. When you've got a terribly high bounce rate, then your traffic is either poorly targeted, something is going wrong on the page or both. It's important to make sure that you target your traffic so that it is the most high quality traffic possible. When you feel good about your traffic levels, you need to take a look at your page and see what the problem might be. You need to make your changes and then continue with your testing--it's the only real way to keep things going well. You will find other ways to test out your site. But, even though it is very convenient to utilize, you will see that the A/B split test method will provide wonderful results. It is advised that you learn a lot about it, but there really is not too much to learn. Split testing is terrific for just about any kind of marketing method you decide to use.
Author Resource:
Harry has been making his living online for several years now. A jack of all trades he writes, promotes and markets and also gives lectures on various SEO techniques. His current favorite is leveraging the power of social bookmarking SEO which is becoming increasingly effective with every Google update.
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