Google seems to have been caught off guard with the batty sales of the Amazon Kindle Fire and have now decided it was time for them to follow suit. The Amazon Kindle Fire has sold more tablets that any other Android producer to date and thus made ridiculous profits from its ability to only download apps from their Amazon Market (without rooting it). Google now with the detail of their Google Nexus tablet have every intention to do the same thing subsidizing capital from the tablets with the Google Play Market.
Google says that they should be able to peddle their Google Nexus Tablets for around $200 helping to reposition the Android Market experience and putting the App sales back into their court. Google plans to present tablets by Asus and maybe even Samsung and sell them under the Google or "Nexus" name for approximately that $200 price point.
While we don't have all of the fine points now the Wall Street Journal has firmly established that Google will be selling the "Nexus" tablet directly to consumers through an online web store. This should also keep costs physically lower. As more facts comes accessible we will be sure to let you know.