Internet marketing, web marketing or iMarketing are all terms which refer to the activities deployed for the promotion or marketing of any product over the Internet. This technologically sound marketing strategy knits the creativity and the technological parameters together with the intent to reach out to the actual consumers and gets noticed.
Different types of iMarketing are there:
• Adverts or Ads: Web banners or ads are placed on web-pages of other web sites; where website is chosen on the parameter of traffic on the site in terms of Google's page rank. Web banner placement is the same concept as of a real life banner, where the brief introduction about a product is mentioned and is placed at the location having high foot-fall so that maximum number of people can see the ad.
• Search Engine Marketing: In this type of marketing, the visibility of a website is increased by placing the website in the top results of various search engine results. This type of marketing is paid and is separately marked under the featured results in the result page.
• Search Engine Optimization: This marketing strategy focuses mainly on the natural search on search engines and tries to increase the visibility of the website by improving its ranking in the natural search results. This type of marketing is unpaid and different types of techniques are deployed to improve the rank of the website in SERP.
• Social Media Marketing: Social media is that digital platform where millions of users register themselves to stay connected with friends, family and other individuals who have similar interests. As social networks are, themselves, a digital world with the population in terms of users, companies finds it easy to approach the population using social media as a marketing tool. Social media provides real world benefits to firms in building their customer base by meeting potential clients in the virtual world.
• Referral Marketing: As the name implies, referral marketing is achieved by promoting the products or services to new customers through reference. References can be any existing clients of the company, which provides its client base to the company. Personnel of the customer company could possibly be the references.
• E-mail marketing: This marketing is done, by sending out formal e-mails to the new customers in order to get some business out of them. E-mails may contain the new offerings by the company or customized services facility or the description about the product etc for the purpose of serious business.
Internet marketing is proving it's worthwhile to every cloud computing company's promotion campaign as it provides instant communication and covers a high volume of masses at very low cost of promotion. Moreover, in today's fast paced industry, it provides many time saving marketing methods which help to promote the product and provide the real time statistics for analytical purposes and finding out the effectiveness of the marketing campaign.
Author Resource:
Nick Thomas is the author of this article. He has been writing articles for Java Software Development Company like Q3 Technologies. Nick also has interest in writing article about ios applications
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