If you have eyes for top rankings for your content and websites you'll have to be paying very close attention to the anchor text you deploy.
Anchor text is an urgently important portion of your SEO game plan, and is urgently important for you to appreciate how to get the most impact for your work. If you are doing a lot of blog marketing and article marketing (and you had better be) you want to get the maximum out of all your thoughtfully crafted exertion right?
Well if you are not grasping onto the advantage of anchor text you are missing out on a monstrous piece of the picture.
So what is anchor text:
Anchor text is the word text you put to use when you build a link to a website. I'm not talking about the straight URL here, though that can be used also and is considered a type. What I am talking about is a text link. It is particular text that you have doctored into a link in a piece of content. Another everyday word for anchor text is what is called a "hyperlink." It's really nothing more than a word or phrase that links to another website or page.
Search engines look at these anchor text links that point to your site from other places on the web to determine what that text is about and then rank your content as it pertains to that term. Everything you use as anchor text linking back to your site or content is what you are telling Google your content is about. Googleanalyzes these links then checks your content to behold if it is relevant and then begins ranking you for it.
So it goes for all practical purposes without mentioning that if you desire to rank higher for a specific keyword, then use it in your anchor text back-linking system. Just be sure not to overindulge in it and waken the suspicions of the search engines. Search engines want whole ball of wax to be a level playing field for every person and they loathe SEO manipulations, so don't get nabbed with your hands in the cookie jar so to speak.
The relevancy of the anchor text to your content on your page and on the page the link comes from are also high-level mitigating factors as well. To learn even more about relevancy and the principles that drive traffic and search engine rankings on the internet opt in for The 8 Day MLM Traffic and Business Building Video Series on my blog.
There are four principle types or classes of anchor text and each provides your content a different level of value and each has to be taken into account in formulating your anchor text system.
These are the four Anchor Text types and their relative Value:
? "Exact Match" Text Anchor (Gold)
? "Broad Match" Anchor Text (Silver)
? "Commonly Match" Anchor Text (Bronze)
? "URL Anchor Text" (Runner up)
Exact Key Word Anchor Text links use the identical keywords you desire to rank for in the search engines for that specific content. If you want to rank for a specific term then use that text as your link to the specific content. It's pretty simple really.
Broad Match Anchor Text is relevant anchor tex,t but it is not as right on as the number one term you desire to rank for. For example: If you wanted to rank for MLM Tips and that is your "Exact Match" term, then what other terms are alike that get the same type traffic that you would benefit from as well? Terms like MLM help, MLM advice, Network Marketing advice, etc. This is the attribute of a broad match term.
Common used anchor text terms such as "click here", "here", "website" etc. They are not exquisite terms and they won't get you all teared up about ranking for these terms but they do have their place in keeping your link strategy looking natural and not manipulated by SEO strategies.
This is critical to consider. You don't want to solicit undue scrutiny from the search engines by overpowering your link blueprint with artificial SEO manipulated fingerprints that only end up causing trouble for you.
The last anchor text type is the plain old URL anchor text type. Which is little more than an URL link to your website i.e. http://my.website.com, no anchor text.
So Why Does all This Matter So Much:
Because in this day and age there isn't a way to rank well for any highly competitive keywords without heavy link superstructures involved.
Indeed there are ways to over-rev this engine and get you faster rankings by ignoring the redline on the primary keyword tach, but it comes with a price. Anchor text leaves the biggest footprint for Google to catch on to and discipline you for if you are not smart about things.
So you must use a sweeping variety of anchor text types in a natural looking ratio for Google to pass over your site without you eventually getting spanked.
I would recomend the following ratio for long-term search engine positions and rank:
?50% Primary Keyword Anchor Text (new changes may suggest 30%)
?30% Relevant Keywords Anchor Text
?10% Generic (click here, website etc.) Keywords
?10% URL No Anchor Text
This shouldsupply enough exact keyword anchor text gas to arrange you the rankings you desire without blowing your search engine up.
To learn more about the ten commandments that drive traffic and search engine ranking and popularity on the internet, how to harness these principles and exercise a system to move your marketing and business to the top. Go ahead and join me for 8 days as we dig into The MLM Traffic and Business Building Free Workshop.
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