If you are remotely serious about your business, then you need a site or blog that is Panda friendly. It's the only option if you want to implement search marketing with Google. However, they are also attempting to be helpful. Keep in mind that the only reason they are doing it is to be able to compete with other social media platforms. There are things that Google didn't place as much importance on in the past, choosing to outright ignore some of them, but they have decided to sort that out now and are acting to remedy the situation. Don't worry there's nothing too hard and we all need a little help with SEO from time to time.
One very important area with appeasing the big Panda is to focus on social media platforms for your content. You have to go further than Twitter or Facebook, though they still are vital. Digg, Google+ and basically any other social media site Google brings to the market are also excellent choices. Of course, we mustn't forget places like YouTube or LinkedIn. Your marketing strategy should be centered around as many of the big social media sites as possible. So you will simply create pages or whatever the content format calls for. You have to make sure you are adding fresh content all the time then. You need to ensure you are properly organized and are doing everything correctly when you are posting content. Hitting at least 400 to 450 words in your content is something we've talked about. However, you also have to consider the administrative tasks of actually posting the content on your site or blog. Have an intelligent structure for your site which includes making appropriate categories. While it's not something that's hard to do, you can find plenty of sites online with a really bad structure, which makes it hard to figure out what they are about. What Google really is after is to make sure sites are as well-structured and relevant as possible. People won't spend lots of time on your site if they have trouble understanding how it's structured.
Google not only wants you to be fully informed regarding your site's statistics, they also want to have this information. While not a certainty, there is a chance a penalty will be inflicted on your site if you avoid using Google Webmaster tools. However, you do need to have something like Google Analytics running.. To be able to use the various features, it's then advisable for you to register your site with Webmaster tools. This is a sign to Google that you are professional and are taking your site seriously. Plus they can more easily monitor your site and make suggestions. The idea is to offer Google's customers, who are also your readers, an amazing experience, which is what you should be working towards.
Hopefully you won't have to spend too much time overhauling your site just to bring it to a Panda friendly level. If you need huge alterations, your site was on the edge anyway. If you are serious about ranking and making money then you'll simply comply and move on.
Author Resource:
Harry has been making his living online for several years now. A jack of all trades he writes, promotes and markets and also gives lectures on various SEO techniques. He enjoys writing about technology and frequently make useful posts like this one about how to watch BBC Iplayer using a proxy server - http://www.anonymous-proxies.org/2009/02/using-iplayer-abroad-viewing-bbc-via.html .
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