Thailand's resort city of Pattaya has been gradually evolving its image in the playground and party town we all know, and many love so well, with a sophisticated destination that also caters to the more discerning high-end market.
Hotel chains took the initial step in demonstrating their confidence in an upscale Pattaya. When luxury brands like the Sheraton, Centara Mirage and Hilton joined forces with Dusit, Royal Cliff and Marriott at the lake resort city people sat up and took notice.
Now it's the luxury condominium developers who have adopted the baton and run with it. One a facility redefining Pattaya's skyline is the Tulip Group. In the event you haven't heard the name yet, it's easy to as its projects take shape and reach skywards.
This world-class property developer made a decision from day one that its insurance policy for Pattaya would be nothing short of five-star.
That entails design, facilities, lifestyle and more importantly location, location, location.
"We decided to only develop in prime locations close to Pattaya," said Tulip CEO Kobi Elbaz. "Along with the best quality, upscale buyers want the beach front or central city locations. Some want to live here, others desire a good investment and you have to mix both style and place to experience a winning mix."
Kobi Elbaz knows what he's talking about when it comes to building in Pattaya. His Tulip Group is already known for its cutting-edge designs and splendid style.
Currently being developed exclusively beneath the Tulip Group Brand are the stunning Centara Grand Residence on Na Jomtien beach, the Centara Avenue Residence and Suites within the city heart and the exciting 2 Billion Baht mega project with Park Plaza Hotels Europe - the Waterfront Suites and Residences in South Pattaya.
Kobi Elbaz has developed and completed several projects within this city and nearby Bangkok through his partnership with Rony Fineman as well as the prolific Nova Group.
These include The Cliff, Amari Residence, Pattaya-Novana Residence and Nova Ocean View. In addition to this Tulip Group also own, run and manage 'A & G Technology' - an international leader in aluminium and glass manufacturing having a 10,000 SQM production facility in Rayong.
It's the company's Waterfront project that's turning heads right now. This 50 Storey hotel and condominium overlooks the complete area of Pattaya Bay and Pattaya City.
Perched within the iconic Pattaya City sign it can be literally on the edge of town. Out front include the city's Bali Hai pier and an esplanade the place that the shoreline will be re-developed into a first-class marina. Its location also commands views on the neighboring tropical islands of Koh Larn, Koh Krok and Koh Phai.
Waterfront residents will like outstanding facilities and privacy, somewhere that puts the entire city easily at your fingertips.
The Tulip Group understands the actual value of mixed use development, combining condominium and hotel in a single project. Their partnership while using London-based Park Plaza Hotels Europe brings the eu chain into Asia initially.
The hotel group currently has 25 Park Plaza hotels and art'otels, with 5,508 rooms operating. Park Plaza also part owns Arenaturist, one of Croatia's leading hospitality companies, and operates 8 hotels and 5 apartment complexes, using a total of 2,868 rooms and 7 campsites in Istria, Croatia.
Chairman of Park Plaza Hotels Europe, Eli Papouchado, loves Pattaya and says this is both a landmark development for the resort location and an important section of the group's property portfolio.
"We are very excited to provide Pattaya to our list of great Park Plaza destinations", he said. "This project demonstrates our dedication to one of the most dynamic resort cities inside Asian region".
So when it comes to developing luxury condominiums, why does Tulip Group partner with hotels?
"It's a mix of things," said Kobi Elbaz. "People have confidence should they see a brand they know and trust. As well as this, five star hotels know and understand the value of delivering great service and that we want our buyers to get the best."
Based on that desire, Park Plaza Hotels Europe will give you full hotel management.
For a lot of buyers, Waterfront Suites and Residences will likely be an amazing place to call home if the project reaches completion in Several years.
Besides the 100 hotel rooms, this 50-story tower may also consist of 300 residences. Inside walls of the Waterfront residence you will find finishes made of imported marble and granite, custom-designed kitchens and spacious floor-to-ceiling windows.
Protected by tinted impact glassed skin externally, the condos feature everything you'd expect in lavish living plus much more. The building is also designed to fit its beautiful location with big spacious balconies.
This modern day gem is both beautiful on the outside as well as in the inside. Its design incorporates architectural elegance, glamour and state-of-the-art building technology.
Other facilities will include a restaurant, landscaped pools plus a private speedboat for Waterfront residents. If living for the edge appeals to you, there's no doubt that Waterfront Residence and Suites is going to be one of the most sought-after addresses in Thailand.
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