Blister packaging, my favorite! Me and my kids just love the blister packaging that comes in sheets of little clear plastic blisters that is used for packaging and insulating something during freight travel. Those little blister sheets pop and you can have a lot of fun with blister packaging, especially with kids! But, that's not the type of blister packaging this article is about. The blister packaging I want to talk about is used in the pharmaceutical industry.
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Which brings me to another side-note... my lease favorite packaging is clamshell packaging. You know why? Because it's so hard to get into. Those clamshell packs that kids toys come in makes it impossible to open the clamshell without completely destroying the packaging. Clamshell packaging is actually an example of blister packaging used in the retail industry.
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One of the great advantages to the clamshell blister packaging method is the protection of product. All those action figures and dolls that sell so well to kids because the clamshell blister packaging is a transparent window to the actual toy inside are a marketing tactic, but also the clamshell blister packaging keeps the product inside untouched and un-tampered with. The child can pick up the clamshell blister packaging and drool over the product toys inside, but to actually open and play with the product inside the kid has to destroy the clamshell blister packaging which legally can't be done unless you buy the product. You open it you buy it right? You break it you buy it...
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So, this benefit of the clamshell blister packaging is also true in the pharmaceutical world. Here's an example of blister packaging in my life--contact lenses. I buy those contact lenses that come in the big plastic blister that has the cold form foil sealed over the blister full of liquid contact solution and the contact lens. I know if I have a contact lens that has been tampered with if the seal is broken on the cold form foil or if the blister is crushed. So, blister packaging in this case is really simple to see that my product is fresh and sanitary and ready for me to use. Luckily in this case the blister packaging for my contact lens is very simple to open by just pealing back the cold form foil rather than having to destroy the clamshell blister packaging.
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Another convenience to blister packaging that I can show with the example of contact lenses again is the ease an economical way of being able to label the blister packaging in a way that creates order and a system for the pharmaceutical industry. On top of the cold form foil that seals my contact lens blister pack is printed and stamped into the cold form foil, the contact lens prescription strength as well as the type of contact lens. Also, on the blister packaging is a bar code. All of these lid label elements help a pharmaceutical drug store stay organized and have a system for their inventory.
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Blister packaging is still my favorite! And any pharmaceutical worker will agree that blister packaging is the best packaging around! Look what blister packaging does just in the examples of this article: marketing strategies, tamper-proof, expiration date preservation, convenience, inventory control. All of these benefits and more are true of blister packaging!
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So, this benefit of the clamshell blister packaging is also true in the pharmaceutical world. Here's an example of blister packaging in my life--contact lenses. I buy those contact lenses that come.... Learn more at Blister Packaging and pharmaceutical
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