Creating a successful copy is not just about having experience. But, it also means that you must know the main principles. This is why anybody with even the least amount of experience can create a good copy, as long as he/she has a good foundation to start with. The purpose of this article is to give you some suggestions on how to write successful copy even if you have never done it before.
Customer Knowledge: Knowing your customer like the back of your hand is one of the most basic tips you need to keep in mind when starting with copy writing. Writing great copy means that you need to know who you are writing for and who you need to target. It will be hard to turn out good copy that isn't vague if you don't pay close attention to this one aspect. So before you put the pen to paper, create an effective image of your customer in your mind; do your homework and fully understand who your customer is, what are his wants/needs/desires, etc. By understanding your customer better, you will be more efficient with your copy writing.
Longer Copy Converts More than Shorter Copy: Whenever sales copy is produced, you do not have to put limitation on your product when it comes to the features or benefits. The more info that you provide for your prospect the better chance that you will get them as a customer. However, the one thing that you should keep in mind is that long copy has the tendency to lose the attention of most people. So, as long as you are not repeating the same unexciting things, you should be okay. But the minute that you think you have said everything that needs to be said, you should not provide any additional filler information.
Only write what you need to and what is important to make your prospect understand your offer and take action. So in a way, the length of your copy completely depends on the amount of information you think is important to convey.
Stress on Your Guarantee: One of the things that will make your copywriting more effective is the guarantee. This is the part where you actually take the risk off the shoulder of your prospect. Make them feel comfortable about order your product or service. You should focus on emphasizing to your prospects that they do not have anything to risk by buying your product. Even if you do not have an elaborate guarantee, you will notice your sales increase when you use this approach. Your sales copy should point out how your product is the best option for them and that there is no risk for purchasing it.
Stay away from using any type of jargon in your copy because that will actually confuse your prospect. A person who is confused will never want to buy product. So, you must always make things clear for your potential customers.
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