Improving any sales copy requires a dedicated effort to focus and balance the various elements of it and get them to work together. The process is far more involved than picking a couple of things you don't like and tweaking them. In this article we are going to talk to you about a few basic methods that you can use to improve the quality of your copy.
Don't Promise Things You Won't Deliver: The truth is that each person who reads your copy is hoping to get something out of it. There's a reason why this person actually started to read your copy in the first place. Your copy's headline gets the attention of your sales prospects and the rest of your copy is supposed to support the things you claim in your headline. Your headline is vital because it is what gets the reader interested in your offer and what you have to say about it. If your copy can't support your headline what do you think will happen? Your sales prospect is going to feel like you've deceived them and will lose interest in your offer. Crazy and wild claims don't get people to buy from you; honesty does that job. So make sure that the beginning of your sales copy is good and that your goodness lasts all the way to the last word--be as honest as you can and do not hype things that aren't hype-worthy. Write for Real People: There is a lot being said in the SEO world about how your copy needs to have specific keywords within it. While including some targeted keywords in your sales copy is usually a good idea just remember that your sales copy needs to be geared toward your potential buyers and not the search engine bots. Be very careful here; readers aren't stupid, they need something interesting and very convincing to read. The truth is that no matter how many keywords you try to smash into your copy, if people don't read it, it isn't worth it. You need to focus on perfecting the art of copywriting around your keywords, not the other way round. Really great sales copy helps with more than just helping your target market understand your goals it helps you harness the biggest and most important method of all: word of mouth. The more you focus on quality of your copy, the more people you'll be able to convince.
Fear of Loss: People who use direct marketing have always used 'fear of loss' in copy to help them get as many sales as quickly as possible.
By making the prospects have the fear of loss, you'll get your prospects to put a 'self imposed' deadline on their behavior, which will automatically get them to buy from you quickly. Nobody really likes to miss out on a good offer/deal, so adding a bit of scarcity to your copy or an element of urgency can definitely be used to polish your sales copy and make your offer even more irresistible to your prospects.
Last but certainly not least; if you are consistent in your effort to make your sales copy better your sales margin will also be consistent in its growth.
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