Many people think that SEO is just search engine optimization. From outside the world of internet marketing the difference between what is considered good SEO and what is considered bad SEO might not be too apparent. What most business owners care about is the bottom line. Is their website on page one or in one of the tops spots for a chosen high money keyword?
Even thought it might be mighty tempting to try some of the new methods that are being introduced every year or every month, it seems, there is no substitute for solid SEO practices. What might get you quick results today might actually come back to bite you tomorrow. What will you do when a method that was working great two months ago become saturated or falls out of favor? While some methods might stick, it's old school SEO methods that should be your bread and butter when it comes to websites that you care about or your client's websites. It might be hard work but sticking to the rules when it's important is the only way to go.
There really is no reward in any aspect of life without hard work. This can also be said about search engine optimization. Getting quality backlinks from websites that hold authority in your niche while providing quality content for readers isn't easy. Hour upon hour of thinking, learning and writing articles that are then submitted to other websites in the hope of gaining a few high PR backlinks can get tiresome and frustrating. In the end though, all that hard work will pay off and you will be able to reap the fruits of your labor. In time, all of that hard work will result in high search engine rankings thanks to the quality backlinks. These backlins are worth hundreds if not thousands of times more than low PR backlinks that anyone can get that might actually be gone tomorrow after a big change in the rules from search engines like we have seen in recent times. Ask me how I know!
Manual review of websites is becoming more and more commonplace. How would you feel if you money site that you just spent three months building suddenly was sent to the unsearchable bottom of the rankings due to some sketchy SEO practices of an oursourcer? How would you feel if a client's website suddenly disappeared one day because you tried blasting backlinks at it using a new piece of SEO software? There goes several months of hard work down the drain and perhaps even your reputation.
Just like anything in life, there is no shortcut to success when it comes to search engine optimization. It can be thankless and very difficult work at times and you may think that you're getting nowhere fast but hard work does pay off. Providing good content that helps people in your chosen niche and offering that content to authority websites and blogs can help you when there is a change in the rules. I have seen such changes happen and my websites drop from the rankings yet traffic didn't skip a beat. Visitors still found my websites because of the high quality content that was everywhere on the internet to be found by people looking for helpful information. Once the shuffling of websites settles down I have even found that my websites were stronger than ever and ranking even more solidly.
Giving your readers good quality content that they can use will always pay off. It doesn't matter if it's just for the search engine optimization benefits or the good will that you want to give to your clients. Hard work will always pay off. Stick to solid SEO practices and work hard and you will achieve high search engine rankings. Stay away from methods that appear too good to be true and you will win out in the end.
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