The website is to an IM marketer as a store is to the offline business. It is where you convince site visitors to become buyers. It's a complete no-brainer that a good website, that converts well, is absolutely necessary in online business. But having a great website is only one part of the internet marketing game. You probably know the other part: traffic, and you'll need it obviously. Quite obviously, if no one knows it's there... who'll buy all your great stuff?
Keeping your site fresh with new content matters, and using a blog for that is a great approach. Sites with old content are not 'sticky,' people won't return, so your sales letter better be real good to make a conversion during that one visit. You'll be able to encourage people to return with fresh, updated, and useful content. All experienced marketes know that chances of converting sales is much, much greater for returning visitors to a site. And you'll able to establish your name in addition to getting more traffic. It's a win-win!
You can get a gig as a guest writer for other people's sites. Article directories are fine, but if you can get your content onto an independent blog, you will be able to tap into that blog's existing audience. You will get traffic if people read your content, like it, and it's well done. All the better if you can approach highly trafficked and respected sites/blogs and convince them to publish your content. If you take the time and establish a positive relationship with these site owners, it will help a great deal to get published.
Don't just pick a domain name randomly, but give it some thought. Believe it or not, having a good domain name really does matter. Your domain name should be easy to remember and spell. Word of mouth matters just as much when you want to make money online as when you want to make sales offline. Many factors can make your domain name difficult to remember, such as a strange sounding name or spelling, a hyphen or simply being too long. You should make it easy for people to save your domain name and recommend it to others. With a domain name that's too unusual or hard to spell, there is a greater chance that mistakes will be made when someone wants to copy and send it. You really want a name that's both easy to remember and interesting!
There are so many different ways to build up traffic to your website it can be hard to choose which methods you want to focus on. Don't feel that you have to choose one method and ignore the others; you'll actually find that you get the most traffic by using several techniques at once. If you are willing to work at it for a couple of hours every day, you will gradually master several traffic generating strategies that can consistently bring you hundreds of visitors per day! And when you start getting this kind of traffic, you're bound to make more money!
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