Testimonials are valuable when you get the right kind simply because potential customers feel a little better about your offer. Nobody wants to get ripped off, and most people wonder if the product is worth it which is why social proof is important. Even if a product is not real new, sometimes marketers struggle due to a lack of testimonials. What we want to do is help you find ways to get your campaign, with testimonials, off the ground.
Keep your site visitors in mind because you will need to be aware of how many possible niche audiences you are attracting. It is quite possible to get a real cross section of markets on your site. You cannot get too scattered with your offers, but you could very well be addressing multiple problems with your market. The point here is that you need to keep your testimonials with the right products you are offering. The more focused everything is kept, the stronger the effect will be.
The reasons why you should video testimonials are many and very powerful. If you can have a video instead of a picture, you'll end up making a strong impression on your visitors. You just have different options with greater power available with the video medium. Besides this, having a powerful video testimonial also gives a genuine touch to your testimonial and makes it more believable. When someone comes across a video, they almost have to watch it because they are curious. The average online marketer usually will have a tougher time securing an actual video testimonial. Even if the video is not as good as you would like, it will still be better than nothing. There is a reason why video products cost more than written, and it is because people think they are more valuable.
If your customers are other businesses, then you can offer them exposure with a link. It is always recommended that you include a link back to a person's site if they have one. Even though this looks like a small incentive, it will encourage your customers to give out a quality testimonial that's detailed. This is a win-win for both parties involved, and you will make better business connections from this, too. The one thing about this is your offer needs to be of good quality because otherwise you will have a hard time.
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