What is there to marketing your business online using article marketing? Well, article marketing does require some skills and knowledge to do it right. While most marketers are only hoping to get the SEO benefits from article marketing, writing articles and getting them published online is a great way to get new readers to your website and new customers in your door.
While many people think that article marketing is as simple as just writing an article and somehow getting it published, when was the last time you wrote a report in excess of 500 words? How long would it take you to write an article that captivates readers and makes them want to read more? Most of us haven't written anything in excess of 500 words or more since our college days, but this is just one aspect of article marketing that causes many business owners to stumble when they first get all excited about promoting their business through article marketing.
Article marketing is a pillar of good search engine optimization and it is often the gasoline that fuels most successful SEO campaigns. Good articles for your customers to read with links back to your website are the path to good search engine rankings. At the same time, when done correctly, well written articles be helping your customers and building trust with your readership. Search engine ranking might only be a side benefit of launching an article marketing campaign.
While everyone knows that publishing articles online can help your SEO rankings, if you're not careful and if you're not sure of what you're doing, article marketing done incorrectly can actually hurt your website's overall score. While many people believe that more is better when it comes to links back to your website when it comes to SEO, thousands of poor quality links built very quickly can hurt your SEO rankings. Fewer high quality links built slowly over a period of time is the way to go if your goal is to gain favor with the search engines. A few links from websites with a bad reputation can really harm your website.
Successful article marketing depends upon many factors including a captivating title, a good lead into the article, informative content, a bit of an entertainment factor as well as a powerful closing that causes your reader to want to visit your website. Other technical terms such as keyword density and LSI keywords do come into play as far as the optimization of the article but readability is a much more important factor when it comes to true article marketing.
Getting your article into the hands of publishers that have websites with the readership that you're looking for is the key to successful article marketing. Doing guest blog posts and getting your article syndicated is a surefire way to use article marketing successfully to promote your business.
If article marketing interests you and you think you'd like to give it a try, I encourage you to push through the first few obstacles that include writers block and fear of failure. Article marketing is a great way to get your name out there and get your business a little free advertising. Writing now is really no different than writing a book report when you were in school so there's no reason why you can't do this. Organize your thoughts and put them in writing and get to work at creating your first article for your first article marketing campaign.
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Learn about effective article marketing by checking out our website. See for yourself how you can market your business online yourself.
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