Small enterprise internet marketing is not about building a site and "they will come". They may only come after you get into the habit of working on your internet site constantly.
First your website must feature keywords, but if you sell shoes, you've got to understand that if someone puts the word shoes into a browser, millions of results will come up. Here's where long tail keywords come in, which are in essence phrases that someone will put into a browser, for example "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results . Long tail keywords are very important in getting found on the internet and Google provides a keyword tool you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display an inventory of phrases built around that phrase and also tell you how frequently a specific phrase is employed on an once per month basis. It is a good free tool to begin with, but there are more, better keyword finders that can be used, but you've got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is your decision to decide which long-tail keyword phrases to use. It's best to go for somewhere in mid range of search phrases, say 3,000 to 6,000 / month, any quantity of searches larger than which will have too much competition. Your target is to get on page 1 of Google's search results which is not easy, regardless of what plenty of marketing "gurus" tell you.
Google likes websites that are constantly updated and contain topical content. So get into the practice of writing at least a 5 hundred word article every day or so, which is keyword-rich. Use your keywords within the first few words of your initial part and again in the closing paragraph. Dependent on the length of the document, use the phrase a couple of times more. If you're employing advertising through Google Adwords, this may also help Google to serve tighter targeted advertising to your internet site.
Then there are backlinks. These are the curse of any website owner. There's no easy way to get around building good relevant back-links. Don't ever consider buying backlinks from a link farm, Google knows all about them and will ignore them and can even penalise you for them. There are no Wordpress plug ins for building backlinks, only ones that get you backlinks through "do follow" blogs.
Article marketing is a great way to get back-links as most article directories allow you to have one link out to your internet site, so again, you'll have to be ready to submit handy and topical articles, either right to an article marketing site, or to many through a "hub" that may distribute your articles to many sites for you. This doesn't cost a lot and could be a time-saving way of doing it.
Small internet business marketing involves lots of other methodologies we won't cover here but the above points are the most vital and most cost-effective for getting started.
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