I love online mlm marketing even though it's not required to build your network marketing business. But it certainly can help explode your business if you do it the right way. Unfortunaltely a majority of individuals simply don't understand how to market their mlm business online. If you're one of them or you're thinking about added this strategy, here are 5 reasons why you might be failing at online mlm marketing:
Reason #1 - You're trying master and learn everything
There are way too many strategies that can make your mlm business explode. If you learn one thing at one time and master that then you will see some results and leads will be flowing too you. If you try and master everything at once, you will divide your creative energy and never really learn how to do one strategy leaving a broken online business model. With the huge learning curve for any one way to actively or passively prospect online, I don't know why anyone would try and learn everything in the first 90 days. Read this article I wrote on how to find mlm prospects where I break it down on how to master online strategies.
Reason #2 - You Try and Force Your Online Presence
How many network marketers have thier own blog online? How many of them generally write about the same stuff? How long have most of them been doing this? Why am I asking you all of these questions? Because it takes time, a lot of time for you to build an online presence and most of you are trying to hit the first page of Google the first month your site goes live. Think about who your competing with then realize how many backlinks, faithful followers and amount of content they have. Then ask yourself if you have a chance to outrank them.
Reason #3 - Not Investing in Your Online Business
I have a secret to tell and it might hurt a little bit. Free ways to build your mlm business online is the MOST expensive technique you can utilize. If you are relying on free ways to drive traffic to your website then you are doing it all yourself. That tells me that you are in front of your computer more than you should be. If you invest in quality & leveraged ways to advertise, you will have a much higher chance of success of creating high profits and leads.
Reason #4 - Failing to Use a Proven System
The true power of running your business online is not only because the vast amount of people you can target, but the power of leverage and automation. You need a proper system in place that subsidizes your online advertising cost. You want a front end product that you know can sell easier than the high enrollment costs of your opportunity so that you can afford to invest in quality advertising. If you don't have a funded proposal or you don't even know what one is, go here and see how much easier your marketing efforts will be. But it's not an option and you must have a system or you will fail and with MUCH frustration. So create your own, which will significantly extend your learning curve, or invest in a quality one until you have the time and resources to create your own.
Reason #5 - You Stop Active Prospecting
If you are concentrating so hard on building your online presence and not reaching out to those in your market, you will fail guaranteed. This business is built on relationships and marketing. That's why it's called network marketing. You must build networks of qualified individuals and create a genuine relationship with each one. You can actively prospect online by contacting people on Facebook, YouTube, Google Plus, etc. Simply send a private message that starts a casual conversation and take it from there. But if you throw an article or two on your blog, tweet and throw a youtube video up on the web and expect for the leads to passively rush towards you in abundance, you're in for a huge disappointment. I'm not saying that it can't happen, I'm just saying it's a safe bet saying it won't happen your first 6 - 12 months online.
I personally think it's smart to make an online and offline presence to build your mlm business. When you do decide to market online I encourage you to set a routine and dedicate at least 75% of your time actively prospecting. Make sure to never neglect the telephone and manage time wisely. Once you start to pick up momentum online you can start to balance how much prospecting you do offline. But never dedicate a majority of your valuable time trying to make a presense online in the very beginning. You can literally kill you business this way.
Author Resource:
Eric McLaughlin is one of the top Network Marketing Coaches online, who combines a unique style of online relationship building, social media, and old school, traditional prospecting techniques to create a magical combination of up front growth, duplication, and massive success. Visit Eric's 100% free access to the most transformational video you will ever see that could change your financial sickness forever and work a real legitimate home based business.
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