While once upon a time SEO wasn't overly important for the success of a website, those days are long gone. With more people searching online for information on products and businesses, SEO has become very important for the success of any business, large or small, that hopes to compete for internet traffic.
While there are ways around paying for an SEO company to do your SEO work, the time and effort put into these other avenues adds up to if not exceeds the price paid for search engine optimization. Pay per click and things like guest blogging or even sticking business cards under windshield wipers might help you bring business to your door but nothing will help your website like search engine optimization.
While you might want to have a pretty website and designers are notorious for wringing their hands and focusing on website copy, none of this is going to be effective if nobody ever sees your website. It has actually been shown that website copy is of marginal importance when you have a website that ranks on the first page of a search engine for an important keyword. You will actually see a spike in your business when your website hits one of those top spots and there's nothing like the rush of top search engine rankings for a business.
Of course, it's also important that you know what to do with your website visitors once they do land on your page. Will they be able to find the information that they're looking for? Does your website design instill confidence or does it look like you did it yourself? I'm not knocking anyone's website design skills but I know that my sites are much better when I get out of the way and let my partner, who is much more skilled at design and what looks good.
In the end though, you will find that the most important ingredient for a website that does what it's intended to do... that is, drive customers to your door and make your phone ring... is planning. Without proper planning and and knowing what your customers are looking for when they search for your business, you stand little hope of being successful.
You see, not every keyword that someone types into a search engine is created equal. It's only by doing research and investigating what people are looking for when they search and what words they use when they're searching can we come up with a plan that's going to bring you and your website success.
It is actually possible to see how many times the general public has searched for a word and then project how much business you can expect when you do get that top ranking. All of this takes into consideration conversion rates and also the lifetime value that one customer brings to your business. And if you want to get really fancy, you can break down your return on investment for search engine optimization and see how this form of internet advertising actually makes sense.
So, as you can see, SEO or search engine optimization actually is beneficial for you and your business. Getting your name in front of paying customers is the way to go and there's no better way to do that than by using organic search traffic that can be gathered thanks to SEO services.
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