A lead generation website is one that inspires a visitor to make an inquiry or opt in to receive further information about products and services.
When setting up a new website for the purposes of lead generation, or adapting a site that does not have an opt-in box, consideration should be made when choosing an email program.
Lead Generation Website Autoresponders
There are several wonderful companies that may handle all of your mails, for example Aweber and MailChimp, and these programs can be built to send out a series of pre-written messages as soon as somebody signs up. Mostly you can choose to need a double opt-in process to help protect both you and your prospects from getting punished due to spam beefs or not. I've found requiring prospects to confirm their request for some more information seriously decreases the quantity of leads you may ultimately get.
You may also wish to write your emails to provide valuable content - not only a sales spiel. Mull it over. How long do you stay subscribed to an e-mail list that offers nothing less than a pretentious sales message every 2 days?
Consider also the information you ask for when you design your opt-in box. Folks do not like giving out too much information at first, but always get the subscriber's first and last names and you can have a box for any other information pertinent to your business. As an example, you may have a drop down box that lists the products on your site and from that you can find out particularly what info your subscriber is looking for. If you have 6 different products you can then build 6 different list in your email programme and target information and other products in particular to those folks.
Whenever you set up autoresponders or any type of email campaign, it's important that your mails are checked and checked again. Many folks aren't impressed by spelling mistakes, and rather more won't read amail that's a mile long. Make your e-mails accurate and to the point, and drafted in short paragraphs, in simply digestible hunks.
Once your list has grown to a respectable size, you can send out an once a month newsletter, informing subscribers about new services and products you have added.
Address your subscriber by his first name, not "dear subscriber" as is frequently seen, and write your copy as if you are writing to a buddy, don't blind subscribers with "get this" or "buy this", it turns folks off. The best way effect a sale is by helping folk, by giving them topical information and anything free is usually good, for instance a free e-book.
Make sure that everything you send your customer is applicable and of price. If your "unsubscriber" list builds too quickly, that is a sure sign you do anything wrong, although you will always get some folks that unsubscribe.
So understand that your auto-responder and the emails you send out are at the very heart of your lead generation website. You wouldn't have a lead generation website without it. So spend some time tweaking and refining this facet of your system. Don't just toss away a handful of e-mail pitches. Relate. Grow a relationship. Ask for feedback and collusion.
A lead generation website never sleeps so that you can!
Author Resource:
Uma Bad is an Online Business & Marketing Success Coach wrote What is a Lead Generation Website? to help you build a business website. Discover the easiest, fastest, and simplest way to get your fans to opt-in to your capture pages, which means BIG money! Click http://budurl.com/yvfe" target=new>here to learn more!
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