With the help of email marketing tracking tools it has now become possible to send out emails in bulk to a list of your customers/subscribers and then you can also keep track of the way that these customers/subscribers act upon your emails. Thanks to the internet more and more businesses are now able to target specific audiences and they can also learn how to make contact with hot leads and then measure the success rate of their email marketing campaigns.
So, it begs the question as to just what campaign tags are and how do they help you in tracking your email campaign. These tags are nothing but some additional information that will be applied to your links which when they are clicked will, through the email tag, provide information to Google Analytics. By making use of email tags you can then judge the quality of performance of each link within the emails that you have sent.
There is also a very good reason why it pays to tag the email links. Supposing you were to send out email newsletters in certain months of the year and you failed to add tags to the links in your emails. This would mean that visitors that came from your email would be judged as having come from the email client (such as Google) and not from your emails.
Next, you need to understand the value of embedding links in each of your emails that when clicked upon by readers will take them to landing pages of certain websites where it is possible for them to purchase products and/or services. In this way you can keep track of which emails are helping you to sell products.
With the help of email marketing tracking tools companies can see at a glance just how effective have been their marketing endeavors. This in turn helps them account for each dollar spent on advertising and that in turn means greater scope to improve their marketing campaigns. Almost half of all online sellers use email marketing campaigns to improve their business prospects - and for good reason.
Email marketing campaigns perform much better than any other kind of marketing campaign including those such as paid searches and search engine optimization as well as affiliate marketing and even direct mail.
Campaign Monitor, for example, will let you define the links that need to have tags that must automatically be added to certain domains and in addition it also allows you to assign a distinct Campaign Source on your settings page.
The bottom line is that Email Marketing Tracking helps you to evaluate the return on investment. In fact, it helps you to understand how to invest your advertising dollars so that you get the best return on your investment. In addition, it also helps you learn the percentage of your investment that is turning into an income and you will also learn about the cost to you to find as well as retain clients.
Author Resource:
Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupon . You will also find the information about dreamhost uptime there.
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