Executing a great content marketing strategy may actually be the answer you're looking for to help drive more quality traffic to your website, build your list and make an increased amount of sales - without alienating potential customers.
The idea is easy. Instead of blanketing the known universe with crass commercial advertising campaigns and trying to interrupt peoples lives in the hopes of making a desirable sale, the goal is to provide handy info that is both appreciated and valued by people who are actively looking for an answer to their Problems.
What is Content Marketing?
Content marketing means actively creating, publishing and promoting value-based content ( think blog entries, articles, white papers, and educational videos ) in such a manner as to attract potential prospects who are actively searching for your product, service or business proposition now.
In other words, a great content marketing strategy would seek first to understand precisely what your primary target market is actively looking for, creating content to reply to that voiced need in the market place and then promoting that content so it can be discovered simply.
Then, when you've caught their attention and they have engaged in your content, the first goal is to get opt-in permission to deliver your "marketing content" over an extended time period. This gives you the opportunity to put up a trust relationship, and the repeated exposures multiplies the opportunity to make a sale.
Content Marketing Strategy - the Foundation
There are plenty of paths to profit with a good well-planned content marketing strategy. You can publish an educational blog, produce video help texts, write email newsletters, draft white papers and offer a spread of free reports or simple tools. Yet unless you know what, precisely, potential prospects are actively looking for... You'll have wasted your time.
The key to kicking off a successful content marketing strategy is to put yourself in the customer's shoes at the time they're have an active want to learn more about whatever it is you offer. Then look for ways to shed light upon and improve her life without recourse. Meaning do what you can to readily offer amazing value first before asking for the sale.
Now online this suggests using the same words and phrases in your marketing content materials that shoppers use in their search queries. Then optimise and promote your content to help it really high on the organic search engine results so it can be easily found.
Content Marketing Strategy Reviewed
Content drives the Net, and your possible customers are continually attempting to find information that solves a problem they're now having. They aren't hunting for an instant sales spiel. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while supplying a baseline intro to the benefits of a particular product. It places you in the position of being a trustworthy counsel vs an abhorred salesman.
The individuals, enterprises and network marketers that are having the most success online regarding lead generation and sales have a tendency to take an approach that involves a high ratio of valuable content that seems to present no overt sales agenda, blended with regular promotional messages. Perhaps it is time you step up to the plate and execute your own content marketing strategy to take advantage.
Author Resource:
Uma Bad is an Online Business & Marketing Success Coach wrote Profitable Content Marketing Strategy to help you execute great content marketing strategy. Create Your Must-Have Celebrity "Guru-Status" with PROVEN "Done-for-You" Articles ALL ON COMPLETE AUTOPILOT! Click here to learn more!
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