Each article you produce should be targeted for specific search keywords, but remember that plural forms are entirely different keywords. A reader searching for "pastry" will see different results than one searching for "pastries," for example. Resist the temptation to duplicate content; consider crafting a new article for a plural phrasing if the keyword is particularly relevant.
Do not become discouraged if you can't get your thoughts organized for your article. Everyone experiences some form of writer's block now and then. Don't force yourself to write if you are getting frustrated; go on to another activity and then come back to it later. It is best to think of a subject first and then go from there.
Try to highlight a problem and offer a solution in each article you write. If you describe in detail a problem that readers are having then offer them solution, you could dramatically increase the number of leads an article generates. An useful article will also lead to more of your visitors linking to the article.
When writing your article, you should aim to stay within the range of 250 to 500 words. This is the standard size for the most effective marketing articles; any shorter and the reader is likely to feel cheated. Any longer and the reader may perceive that the author is rambling.
Since you want to be sure that your articles are well written, if you are not a good writer, you might want to look into hiring someone who could write articles for you. You need to have articles that are witty and yet informative in order to help keep your readers attention and a professional writer would be able to do this for you.
If you have written a number of articles on a particular topic, consider putting them together into an ebook. You can use that as a bonus to get readers signed up for your email list, or as a bonus offer if you are doing some affiliate work as well.
If you have a knack for writing, write articles and submit them to article sites. Doing this will not only increase your search-able content, but it will also bring in hordes of new readers to your website. Many of these sites will also pay for good submissions, so that is just an added bonus.
Make sure your articles are high quality. If you have a lot of typos, spelling errors, or grammatical mistakes, you make yourself look like an amateur. People won't take you seriously and they'll avoid all of your articles. The same is true, if you have incorrect facts or lie to your readers.
Marketing your articles via the web takes a lot of creativity. Remember that the idea isn't only to write quality content, you also want to write very compelling content. If you cannot hold the interest of your readership, then you will not have a readership and thus no visitors to your website.
Create a persona online. Choose a good, professional photo of yourself and continue to use the same one. This will give you an identity. Once people start to see this more and more it will give them an idea of who you are. All of the author bio fields should be filled in to give your reader a sense of your personality and background. This will personalize you give you a connection with the readers.
Before writing an article, investigate the topics you want to cover thoroughly. By doing research before writing, you can ensure that your articles are current and information packed. Your articles will then be useful to your readers and many will start to view you as an expert in your niche, which will make conversions easier.
By using these tips, not only will you write good articles that people are happy to read, but you will be able to get the articles in front of as many eyes as you can. Make sure that you learn all you can so that your article marketing campaigns are successful.
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