In the current business world, a business’ domain name is its identity and brand. The main thing is that customers must be able to identify your domain name and be in a position to know where to find it whenever they need to reach you.
Choosing a domain name or website address is one of the first important things you can do to establish your business’ web presence. The domain name you choose must be at least two characters long and must not contain special symbols like @,# and $ among others. You will realize when searching for a domain name that the .com top level domain are scarce because it is the most common domain.
Factors to consider when choosing a domain name
a) Keep the name simple, short and easy to remember – Complicated spellings and many words may be easy to find for a domain name but a potential customer may not remember your site.
b) Use a geographical top level domain – If you add a geographically assigned top level, you will not only stand a greater chance to find the right domain name you need, potential customers will also find your site easily using search engines.
c) Consider a name with geographical area of operations – This has similar advantages to adding a geographically friendly top domain name. For instance, if your business operates only in New York and deals in textiles, you may consider using newyorkClothertextiles.com instead of clothertextiles.com.
d) Never invent words – Google has become successful, but it is not because they invented the word Google. Big companies get away with word invention because they have the resources and budget to market their word and educate the public about it. A small business cannot do this and instead will be seen as an irrelevant website.
e) Consider other alternatives other than .com – Most intuitive names are already registered under the .com top level domain. However, you should consider searching other domain name extensions like .net and .biz if you cannot find a .com name.
f) Choose a premium domain – A premium domain is a pre registered domain that comes back to the market for resale, especially if the previous owner fails to renew it. Premium domains range from a few hundred dollars to thousands of dollars depending on the revenue it generates and the kind of business.
When looking for a domain name, most domain name registrars and webhosting providers allow users to search for all top level domain names, for new domains and premium domains easily and free of charge from one drop down box.
Having the right domain name that customers can remember and associate it with your business will increase the traffic to your website and simplify the process of marketing the domain, both online and offline. A good online business entrepreneur knows that the more the traffic a website attracts the greater the sales it will sale. The first step in attracting the right traffic is having a domain name that speaks for you and your business.
Author Resource:
My name is Kausar Khan and I run a very successful Internet business out of my home. I have been doing this business full time since 2003. Please do visit my websites http://ourdollars.com and http://workfromhome4business.com for more information.
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