The way we write sales marketing letters, now that Web 2.0 has arrived, has changed radically. There are several articles and other resources on the web today which talks about this shift, this entire change that we're actually seeing right now on the internet.
There is one particular report that actually goes into how the mindset has not shifted from long copy to short copy. A lot of people say well, long copy is dead. That's not entirely true. When people are in your market and they want to buy your product, they'll want more information about it, not less. That hasn't changed. The one thing that we all have in common, that is pretty much the same since the beginning of time is human kind, is emotions. That will never change.
But the way people digest that information changes. What I really say in my report boils down to this. It's not about giving people less copy, it's just giving it in a different format. Whether it is an interactive format, whether it is more copy, but less copy in the print style and more copy in the video style, maybe more audio.
Maybe now you have testimonials rather than fully typed out testimonials, like in the old days like with web 1.0 and even before then. After that it was testimonials with the picture of the person who is giving the testimonial and their signature at the end with their link. That is because it shows more credibility and shows it is coming from an actual person.
Nowadays you've got video testimonials and audio testimonials. I've seen sales marketing letters just recently where people are giving their social media profiles. So if you wanted more information about their testimonial, or more information about the product that's being sold, and you want to contact the person on the social network sites like Facebook, Twitter, Posturous, all these other sites like MySpace, you can.
My point is that copy has not really changed in its essence. It is there to sell, it is salesmanship in print. But that print may not necessarily be in type. It might be in the script for video or audio. It might be also over a period of time rather than all at once, like multiple videos. This is to increase anticipation or to increase the buzz or the viral marketing factor. You see a lot of this with Frank Kern and John Reese and a lot of guys. It might be also in a blog format where you attract people adding their own comments and so on.
You even have testimonials on the fly, dynamic testimonials. You might have what is called reverse opt in. Reverse opt in is something I learned from John Reese. Reverse opt in simply means, rather than giving people a bit of information, tease them, get them to opt in and squeeze them to a sales page, now it's the complete converse.
Now you give them everything, but then you either space it out over time and you get them to opt in to get the rest and to be notified when the rest is available. Or you give them ample information, you give them a lot of information they love, and then you say, hey would you like to have more of this.
They opt in and they either get more information after that, or they get to the sales page and the sales pages themselves are no longer just about pitch. You're seeing more and more of these sales pages becoming more of an editorial style with content, with stories, with actual tips and information that people are looking for on the sales page.
It's all about fresh content. That content can be served up on a sales page. It doesn't have to be a blatant sales pitch from the start. It can be information that people are looking for, either in a video or an audio or through a reverse opt in process. The point is, that's what we're seeing the shift in. It's something I believe in. It's something powerful because that shift has changed so much that when we do product launches, now we're seeing changes in sales marketing letters.
Author Resource:
Find out more with the Jim Edwards blog. Visit: www.jimedwards.org to learn more.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")