If you are trying to build your network marketing business you know how important leads are. Many MLM business owners have a hard time getting fresh leads even though the Internet has made it easier to do.
Before we go over how many leads your business needs there are a few things you need to think about.
1. Where are the leads being generated from? This forces us to consider quality over quantity.
The Internet can be helpful however if your prospects have no idea who you are you will need more of them find quality prospects. Many network marketers resort to purchasing leads because it's easier to do.
However, this can affect how many leads we need every day as well. If the company is giving you recycle leads that have already been contacted by many other MLM business owners, you'll need to purchase more of them to get the same results.
2. How are you following up with your leads? The most popular way to follow up is to put the leads into an autoresponder and drip messages on them.
This is certainly better than not following up on all. An even better way is to contact them directly yourself via email, online chat, or telephone. Developing personal contact with your leads will help increase your conversion rate.
3. Do you have an email list? This is a key factor in following up over a long period of time. Many MLM companies will let you buy leads and follow-up for you.
A better way is to build your own email list and follow up yourself. This way you can not only promote your MLM business but you can promote other things as well.
If you look at the leader board on most network marketing businesses the top producers are people with a large email list. This allows them to build their business quicker because of how quickly they can sponsor new distributors.
4. Are you promoting a landing page? This is just a page with a short sign up form you use to capture your prospects name and email address. Promoting a landing page is a faster way to build a list than it is to send traffic directly to your home page or blog.
5. Where are you promoting your mlm business? Today social marketing helps create quality leads. This allows you to get to know people before they join your mailing list.
Ultimately your MLM business goals will help you decide how many leads you need everything. These five factors should be considered and used to help motivate you to build a quality list.
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