When marketing experts talk, loads of information is often shared.
Recently I interviewed Kyle Tully and discussed best practices for offline business consulting firms. Our views on were remarkably similar.
Hearing or reading interviews with experts is a great way to glean information about their techniques, and in this one I found common ground with Tully, as we both agreed that having a modicum of experience in the field of marketing is vital for building an offline business consulting practice.
To be a successful offline business consultant, you've got to know all the ins and outs of the traditional marketing industry, while keeping an eye to the future by keeping abreast with recent developments in the online marketing scene.
Offline business consulting is actually helping businesses market their services and goods to the highest level possible, through often traditional means. A new take on regular marketing, guerilla marketing, is also key to offline business consulting.
Guerrilla marketing is an exciting new frontier in traditional marketing as it allows for efficient use of limited resources to take a business's message to a broad audience.
A cornerstone of a good offline business consulting operation is establishing recurring income. You can create a steady flow of income for your business by establishing good relationships with businesses and finding needs to fulfill.
This keeps you from having to constantly look for new business, allowing you to increase your profits and security.
Get the fundamentals right
A basic understanding of the fundamentals of traditional marketing methods is key to being successful as an offline business consultancy. Offline business consulting professionals should have a broad base of knowledge concerning traditional marketing in order to give them a better chance of impressing potential clients.
Both Kyle and I recommend Dan Kennedy's 'No BS' books as another invaluable resource for folks wanting to become a consultant.
With so many offline businesses wanting to get an edge on their competition, the time is ripe for anyone with drive to learn how to get the basics, and learn the ropes.
Good offline business consultancies are rare, and it is possible to pick and choose which services you wish to offer. In order to succeed however, you need to get good training, make an effort to really understand your client's business services and objectives, and play to your strengths.
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