If you’ve ever spent any time around trial lawyers you’ll hear them complain about the jury.
Juries are “biased, unfair, and won’t give the plaintiff a chance.â€
What lawyers fail to see is that it’s their own fault.
Your job is to tell a story that will convince the jury that your party isn’t to blame, yet your story is boring them to tears.
Most of what’s presented at trial doesn’t meet the jury’s needs nor does it make a connection with them.
Would it be so bad to tell the clients story with a little passion and in a way that it connects with the jury?
Facts by themselves lack context.
If you can’t make the jury care about what happened to your client how can you expect to get justice?
A trial lawyers story has to compete with what’s already in the juror’s, heads, what’s in the judge’s head, what’s in the defense attorneys head, and the story that is being told by the defendant, witnesses, and experts.
You’ve got to give the jury a reason to care and it’s got to be emotional.
Have you ever tried to make a connection with anyone while doing nothing but quoting factual information?
People connect with one another on many different levels; it can be emotional, physical, psychological, and spiritual. But it’s making this connection that will make your analysis have a bigger impact.
A client’s story isn’t just about the facts.
The whole thing starts out with the attorney asking what happened. How about instead of asking what happened you set up some chairs and experience it with your client.
Have him or her describe the scene, what they see, hear, smell, and taste.
Instead of having the client describe the scene using past tense, have him describe it using present tense.
Don’t let the client tell you what happened, let him show you.
You receive the information differently and you’re able to experience the passion and emotions that were involved in the event.
The client’s story comes to life and your understanding of the event is increased. This creates feelings in the lawyers’ understanding and the lawyer is able to argue the case powerfully and accurately.
To be the best attorney you can be you have to feel what the other person is feeling. You have to believe what they believe and their passions and past experiences have to become yours.
In that moment you get a true understanding of the person and the experience.
By understanding the client and passion behind the client’s views you become more powerful as an attorney.
The best trial lawyers don't complain about juries?
If you’ve ever spent any time around trial lawyers you’ll hear them complain about the jury.
Juries are “biased, unfair, and won’t give the plaintiff a chance.â€
What lawyers fail to see is that it’s their own fault.
Your job is to tell a story that will convince the jury that your party isn’t to blame, yet your story is boring them to tears.
Most of what’s presented at trial doesn’t meet the jury’s needs nor does it make a connection with them.
Would it be so bad to tell the clients story with a little passion and in a way that it connects with the jury?
Facts by themselves lack context.
If you can’t make the jury care about what happened to your client how can you expect to get justice?
You’ve got to give the jury a reason to care and it’s got to be emotional.
People connect with one another on many different levels; it can be emotional, physical, psychological, and spiritual. But it’s making this connection that will make your analysis have a bigger impact.
If you’ve ever watched trial lawyers you’ll come to notice that everyone has their own approach and this approach can have an effect on the outcome of the trial.
It’s very much like an extreme sport because everything is on the line.
Trail law is for the tough guys because someone is going to win and someone’s going to lose.
But just like with any sport it comes down to the ability of the coach to call the right plays and get the right people on the field.
Instead of dealing with linebackers, quarterbacks and running backs a trial lawyer is dealing with witnesses and what is or isn’t true.
The way a witness will testify will have an effect on the outcome of the trial.
I have wonder if the feeling in the attorneys gut when a witness is testifying might be very much like the feeling a coach a play is being run.
The manner, tone, and way the witness testifies are an important part of the trial. The lawyer decides whose going to run the ball and in which direction the ball will be run.
Unlike the football coach the attorney is on the field. He’s not only a player but he’s the star player on the team and he plays the whole game.
A big difference is to win this game the attorney has to present his case as a story that will get the jury’s attention, bring them to the edge of their seats, and get them to side with his client.
And the attorney’s story has to compete with a competing story being told at the exact same time by the competition. Each story has a competing theme with competing players.
While this has all the makings of an extreme sport this one is played with the mind.
Author Resource:
H.G Knight is an SEO who studies what makes people click. And it's the same thing that makes a jury react.
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