A business name you choose can either be everything or nothing. There is a sea of business competitors and the first thing that distinguishes them is their business names. We can therefore say that your business name presents you to the customers, either positively or negatively. To choose the best name for your business, follow the following instructions before settling for a final name:
a) Take your business name seriously – Since naming a business is a very serious matter, the name you choose will play a very vital role in selling your product and the business in general. The name you choose must focus on your position in the market, the products you deal in, your image and brand.
b) Avoid the dangers of wordplay – Although wordplay may have been successful in the past, forcing words that do not represent your true expression can backfire on a business. Examples of poor wordplay business are “Dirty pants Cleaners”, “Eye resistible designs” and “Messy Creations”.
c) Doesn’t be an abbreviation copycat – Most business entrepreneurs are tempted to abbreviate business names to make their communications easier. However, a small business may not have sufficient resources to effectively market and educate the public on what business acronyms stand for.
d) Be focused from the onset – You may be very ambitious from the start to have a successful business, but tagging a business as “International” and “Corporation” is not necessary. The business name should represent your area of operations and specialize in addressing a particular group of people.
e) Stay away from the legal paths – Never attempt to copy, borrow or even modify an existing legally registered business name. getting dragged to court for infringement often happens when you are gaining ground and starting to be successful, if you are force to change a business name, it means starting all over again.
f) Your business name should be beyond local – Your business may be operating locally, but having a name that is geographically based is restrictive in case of future expansion. Although you may be successful in your business at first, you will be stuck in that geographical region unless you change the name to exclude the name of the town or area.
g) Do not use Your Name Inc. – This is a common tendency amongst businesses, to be named after the original business founder. With the dynamicity of the business market, it may be necessary to sell the company in the future and the name can be very restricting.
h) Easy to spell ad remember – When settling for a business name, it should be easy to remember and best of all easy to spell. A unique name that needs to be written down will do no good to your business and customers will find other ways to address your business. Put your business name to a spelling test among prospective customers and determine which is easiest to spell.
i) Web friendly name – Customers are bombarded with a wide variety of business names through advertising every day. The key to making an impact to a web user is having an easy to remember name that is also very web friendly.
j) Check the availability of the business name – Before fully settling for the business name, check to ensure that the name is not in use by other businesses. If it is available, protect it by registering it with the local state or county office.
Author Resource:
My name is Kausar Khan and I run a very successful Internet business out of my home. I have been doing this business full time since 2003. Please do visit my websites http://ourdollars.com and http://workfromhome4business.com for more information.
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