If you have ever been the recipient of a new year compliment from a number of your customers, it would most probably be a personal organizer, key chains, calendars or the new age pen drives. Personal organizers have been the most common of all gifts across many organizations. This, given their usability and one of the most ‘Put to use’ feature is usually undoubtedly the choice of many companies to their customers and employees.
Apart from the fact that it is a very useful gift to be gifted for any occasion, it doubles as a marketing tool for companies. Here are a few of the advantages of personal organizers.
a) Personal Organizers come in a plethora of shapes, sizes and colours. You can design one based on your budget or you can customize personal organizers depending on the audience of distribution viz., employees, customers, vendors, prospective lead customers, bankers etc.
b) There are a number of value adds on can be added on to customize the personalize organizer to ones preference. It could be in the form of page breakers and separators, a telephone directory with an index early marked on the corners for easy retrieval. One could make it as functional as one deems fit.
c) If one have a reasonably higher budget and if the intent is to gift it for someone important to the company, one could go in for a leather finish hard bound covers that could give it an original look.
d) If the company had many subsidiaries overseas, it would be well worth to have specific country maps detailed as an add on. It not only helps the employees about detailed information of the locations of the companies subsidiaries, it could also throw in a sales pitch about the strength of the organizational presence in countries. A global map with highlights of the company’s presence globally is also packs a good sales presentation and global reach of the company.
e) If the company was looking at a brand building exercise aligned with corporate gifts, this would be an apt way of building the image. A no costs spared, leather bound, high paper quality personal organizer could say it all. A gold embossed company logo on the dark leather background, could exude a look of class.
Some features you could add on to make it as functional as the niche audience you are targeting
State maps of the location of the parent company and global maps
A telephone directory with an easily retrievable index
A page wise schedule of appointments, month/day and hour wise
A pen holder with a pen
Clips that bind the Personal Organizer should be detachable to replenish more paper
Calendars of the present, past and future years
A few pages dedicated to the products / services the company deals in
Perforated paper that can be torn away with ease to drop a note
A stick of post its or stick ons
A small sized calculator along with a calculator holder for quick calculations.
The list could go on specific to the organizations needs and requirements. It is also an ideal gift for a friend who could put it to good use. It is quite a fad to sport an personal organizer – professionalism with a style statement