According to an article in PC World Magazine, the average visitor spends between 25 45 seconds viewing the main page of a web site. That s about enough time to read this article to the point you are at right now and, maybe, most of the way through the next paragraph.
With that short an amount of time available to get someone s attention, your main page better do a pretty good job of selling. The problem is, most main pages do not get the job done as well as they could.
Sure, you could hire a professional copywriter to re work your sales page. Then all you have to do is keep testing different copy versions until you either run out of money or you hit upon the winning combination of words.
Or you could give the reader a gentle slap in the face and call their attention back to your site when they try to leave.
The face slap is actually a good idea, figuratively speaking, and it has been tried to various extents but with disappointing results.
The earliest attempts to draw a visitor back to a page when he or she started to leave used the JavaScript onUnload() function. This function gets tucked away in the HTML page s tag. It s designed to be activated when the browser detects that the user is leaving the page from which the function is called.
It didn t work very well because the browser was unable to tell whether the user actually intended to leave your site, or if he or she was just moving on to another page such as the FAQ or the order form.
Another problem was that as both Internet users and browser software became more sophisticated, people started learning how to block those types of JavaScript calls.
The next generation of slap in the face visitor stoppers were pop ups. Website owners got away with using these for a while, but they really weren t the answer either. For one thing, the exit pop up strategy fell victim to the same technical flaw as the onUnload() function. It really didn t know whether the visitor was actually leaving the site or simply going on to another page. Of course, the second problem was the fact that pop ups were so annoying that an entire pop up blocker industry quickly sprang up. Now all modern browsers have incorporated pop up blocking technology right inside the product.
Other variations of the pop up idea such as slide ins, roll overs and peel downs came and went but none of these had the amount of impact necessary to stop a departing visitor dead in his tracks until the recent emergence of exit grab technology.
Exit Grab Technology is the answer to the 25 45 seconds of viewing problem for three reasons.
1. It doesn t depend upon outdated technology that can be blocked by any of the current crop of browsers. Its sophisticated programming goes far beyond simple JavaScript functions.
2. It actually knows when a user is trying to leave the site. It can differentiate between mouse movements indicating that a user has chosen to go deeper into your site and mouse movements indicating that a user is preparing to leave for good.
3. When it s triggered, the effect is so astounding that it actually does stop a user dead in his tracks.
Exit Grab Technology is a slap in the face that really works!
The true beauty of this new innovation lies in the fact that it has the ability to track mouse movements. As long as the mouse remains within the live area of your web page, it lies dormant. Let the mouse move outside of the live area, such as towards the URL line or the X button, and it wakes right up and springs into action displaying your user defined message in a big box in the middle of the screen. The user can close the box and keep reading. But if the user tries to leave again, the box pops right back up.
Of course, this technology doesn t trap the user on your website. Users are free to ignore the box and move on; but most people don t. They stop at least long enough to read the message inside of the box.
That message can be anything you want it to be. You could offer a discount, a free trial, free bonuses, or anything else that will make a sale. You can even this strategy on your Thank You page and deliver a one time offer after the sale.
Adding this technology to your website can definitely increase conversions by pulling the visitor s attention back to your offer. It can also generate up sell and cross sell revenue. What you do with technology is entirely up to you.
Author Resource:
Vincent Newton is the founder of Friend Inviter™ A powerful tell a friend php script that can increase website traffic http://www.friendinviter.com
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")