Many local businesses are still weighing if SEO is right for them or not. Some are even hesitant that SEO is not what they need since they are just small companies focusing on local business. But on the other hand, web presence is proved equally important to even small and local operating businesses.
So is there really a need for local SEO? The answer is yes. The internet is there to help us reach to many markets. But when speaking of local SEO, it boils down to targeting your niche and market. Even when some claims that local SEO tactic is just a waste of time, the possibility of finding your business online by local residents is bigger.
There are just a few hindrances of why small and local companies do not bother to use local SEO service to promote their products and services. One hindrance is that they are afraid of too much competition. They know that the Internet is a medium where there are a lot of businesses already being promoted and established. With their small size and local target market, many of this kind of business operating locally is not just ready to face the tight competition online.
Another problem that hiders companies using local SEO tactic is that they are too pre occupied to have their own website. Some companies are just too negative that they think that having a website consumes a lot of time and maintaining one is another issue.
These are just a few of the problems local businesses think. However, when you analyze closer, these problems can be resolved easily. For one, competition in promoting local business online is not that tight as compared to other companies targeting global market. Local SEO promotes a niche and a specified market, thus the keywords chosen for local SEO is about geography plus target keyword. This is more likely a long tail keyword with geography as the difference. Example would be Miami SEO service or Florida quilting services . You would be surprised at how these keywords can still gather unique visitors once your site is indexed by search engines.
As for making a website, you do not have to worry anything. There are free websites that you can easily use for your small, local business. You can even download free templates that are perfect for your products or services. Anything is possible online, so do not ever doubt that you cannot do a simple site to promote your products or services online.
If you weigh the value of local SEO, the advantages are endless as compared to traditional offline marketing. You should be able to take advantage of the Internet technology. You will be surprised at how many people in your area that uses the search engines to search for businesses in their area. Believe it or not, the Internet can provide you’re a lot of potential clients once you have tried marketing your products and services online using local SEO tactics.
Author Resource:
Mary Ann is an expert in local marketing. She works for SeoVida, which is a leading online marketing company for local businesses. SeoVida offers free local search engine marketing as well as online marketing courses. Check http://www.seovida.com/ and join now for free local online marketing courses
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