What is SEO? Search engine optimization is an ensemble of operations that affect a website's structure or design by using different keywords or phrases, in order for that website to be found more easily by people who use search engines. As more a website is optimized for search engines, as higher are the changes for your website to be found by Internet users. Practically, by optimizing a website, the number of visitors will increase. Nowadays the term covers a greater range of activities necessary to promote a website. Understanding these strategies is the key to a successful SEO optimization campaign.
Search engines purpose is to index millions of pages on the World Wide Web. When searching for a word or phrase, search engine scans the entire database where are listed the pages indexed in advance, and "sends" as a result a list of pages that are considered relevant for your search. The number of pages resulted and their relevance depend only on the search engine used.
Web directories are maintained by human editors who check each website submitted. Human editors focus on finding the right category for your website, analyzing its relevance and features. Yahoo and MSN are an example of hybrid search engines.
The keywords used in title, the page title and the first two paragraphs are the first elements verified by search engines. Use keywords once or twice even in the first sentence of the text. Another rule says that keywords must be placed 3 times in each paragraph. There are several opinions about keywords frequency on the page or paragraph.
A SEO campaign can be divided into 7 basic phases: identifying keywords, website analysis, page optimization, link building, website submission in search engines and web directories, analysis and reports.
Above all, SEO represents a unique way to promote a business, being one of the most powerful marketing tools.
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