Anyone who wants to be successful in Internet Marketing and make serious money online needs to find a way of driving targeted traffic to their websites.
One of the most popular methods to provide that is PPC advertising, in this article I will discuss PPC advertising and give you a broader idea of exactly what it is and some useful tips to help get your internet marketing career kick started!
A Pay Per Click advertising campaign is where you pay a certain pre-determined amount of money every time someone clicks on your advert that takes them through to your website. There's a number of different types of Pay Per Click adverts but I am going to concentrate on the one most commonly used by Internet Marketers. They are the ads that appear (normally on the right hand side) of search engine results. You will notice these every time you do a Google search.
PPC ad campaigns can be very cost effective, this is because you only pay when your ad is clicked on, this means if you do get your target market horribly wrong it will not cost you an arm and a leg. This is because if you're targeting the wrong people it's not likely they will be interested in clicking on your advert.
However as with anything there is a "but". This is because you can stand to spend more money than you make with Pay Per Click advertising; this normally happens if you target a large niche such as Home Business or Internet Marketing. If you do your click rate will become higher ($2-4 a click) as there's a lot of competition. Therefore if your site is not a high converting one you will be charged for viewers visiting your site but then you will not get anything in return because they do not submit their details meaning you will not build a list and not make much money.
When running PPC adverts you will need to increase the effectiveness of your ads. The best method of doing this is creating a number of different ads and run them alongside each other (split testing). Then you can analyse each site and see which of the two was the highest converting, in future you will want to use the higher converting site.
Here are a number of different elements you can change around to enable you to find out which layout/desgin works best, this gives you a high converting site. Change the headline of your advert and site by making one positive and the other negative. For example; "Make Tonnes Of Money Here For Free" which is a positive headline or use "Don't Be A Sucker And Go Anywhere Else For Internet Marketing Techniques" which is a negative headline. You can also consider changing the layout of your site, changing the style and size of font, length of text, with or without video and picture etc.
When you have found out which ads are the worst converting discard them and stick with the one you know is/are the highest converting. This will make your PPC ads cost effective as a large percentage of people that click on your ad will submit their details to you. This will build your list and inevitably make you money if you advertise to your list effectively. Keep your costs low and profits high...simple!
Another tip to making your PPC ads cost effective is by the use of Keywords. As mentioned before the more popular the keyword/niche you target the more it will cost you. Therefore when you first start out using PPC ads it's a good idea to pick a smaller niche within your market. For example within Internet Marketing Business Opportunities the two most popular keywords "Make Money Online" and "Home Business". A way to find out smaller niches within your industry is to type your keyword "Internet Marketing" into Google Keywords and it will give you other popular keywords that you can target.
A top tip is if you are in a Internet Marketing business such as YourNetBiz you can choose the name of one of the top performing marketers as you keyword then put a "?" after their name as your headline. For example; Joe Bloggs? Find out the REAL FACTS about internet marketing here No holds barred FREE internet marketing report....This can take some of the traffic the higher performing marketer is creating and give it to you.
Offering something for free within your ad will also be popular; it doesn't have to be the best product in the world just something that will be of real benefit to the viewer. This could be a free report on Internet Marketing with some helpful tips, this is what I do and it has worked well! The key to using Pay Per Click adverts it to test different ads against each other and find out which are the highest converting.
For an Internet Marketing newbie I suggest using free methods of internet marketing such as social networking before venturing in the world of PPC because you will not have as large a marketing budget. After you have earned money from free advertising you can afford to test multiples of ads to find out which are the highest converting. After you do start using PPC ads effectively though your list can grow very quickly and you can stand to make a lot of money.
Author Resource:
This article came from the computer of Jonathan Pitts . Jonathan is one of the higest rated Internet Marketing Mentors in the UK and has mentored people from all over the world to create their own profitable Internet Marketing business. Fed up with the Hype in the Internet Marketing World he has created a Truth Report which gives the real truth and facts on how to Make Money Online.
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