When launching a new website, it can be most effective to do press releases and interviews when driving traffic to your website. You can gain assistance from employing a virtual assistant to do this for you. That's sort of a combination of traditional publicity with online methods. For example let's look at someone on the internet, who doesn't want to go anywhere, someone who doesn't want to leave the home office, doesn't really want to do anything.
Let's say you're on a teleseminar. A lot of people phone in to teleseminars. They sit there and they wait for it to start and then it starts. People say, introduce yourself. So people say, Hi, this is Bob from Texas, Hi, this is Mary from Queensland. Do you want to be from Queensland, or do you want to be Hi, this is Martin from a website? It's a verbal driving people to your site.
This audio is going to be online later if they give the replay. If they provide the transcript, then your website is stated in the transcript. Even when people convert it to a pdf, that link is usually live from the pdf to the transcript.
I'll show up to educational events and ask a question. Everyone stands at the mike and says, Hi, this is David from Australia. So you're from your website. That's just a small example of just taking a different thinking pattern and getting leverage and driving traffic out of a tactic. I have the automated systems in place for the people to sign up to get their free videos and so on all from that same domain name.
Let's consider the outsourcing question. Most people when they have outsourcers, train them every time when they get a new outsourcer versus recording it with video, saying this is how I build my websites, this is how I think, giving people an idea of your personality when you outsource to site designers for example, or educating people about the system that you use. Here's how to get into my shopping cart, here's how to do email marketing, here's the type of template we use. Educate them about your systems with a system.
That's how McDonald's basically made its millions of dollars. They documented everything better than anybody else.
With the stages you go through, having that documentation down that's really where you get that key leverage because you can just plug someone else into it and even if that person drops off the perch for whatever reason, you've got that system recorded. It's very easy to plug someone straight back in.
I see a tremendous amount of leverage there. Getting links from Microsoft or Entrepreneur or something like that are high leverage because you're leveraging off the business they have already built. To line something like that up, is still very much, you need to do it.
Here's an example you don't need to do. If you can get someone who can write a basic article for you, or a basic blog post, do you think they could write a letter to the editor? If they comment on a new product, write a letter to the editor, they post on the forum, or the blog provided by that site. It doesn't have to be you. If they have some generic knowledge of your industry, anybody can take some of your industry documents or transcripts from your teleseminar, a piece of your article and then Google and find sites that have forums or blogs and then post to them.
Posting to blogs and driving traffic to your site you can outsource fairly readily. There are certainly spam ones where I get, 'gee, this is a great blog. I hope you keep posting from coylids dot com.' It's not that difficult to make a real comment on comments that are already posted.
For example a successful internet marketer could be famous for his Traffic Secrets. If you're on his mailing list, he sends out a link to his blog and says, hey what do you think of my new pet squirrel Rocky? You can take advantage of this by responding and post "hey, I've never heard of anyone who actually had a pet squirrel anymore, so good luck to you and Rocky" and add your signature with your domain URL at the bottom. It's my signature file but I said, hey, good luck with Rocky the squirrel. This is valuable marketing and you can also outsource that!
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