I was reading a story last night about the recent and projected amendments that are taking place to the search engine Google and how it will be changing. The fact is that Google’s method of producing search results never sits still. It changes repeatedly to keep in front of self confessed search engine experts trying to force their sites higher up the lists. So what do people suppose is in store in the recent alterations?
What was attention-grabbing was that this report described that Google would make changes at the start of January and throughout the middle of January, followed by some towards he end of the month or into February. Why is this fascinating? Well at the start of the month one of my own monetary websites jumped from page five of Google to second spot on the first page. It maintained that location for just two weeks before returning to page five. I had done nothing much in that time to cause that hasty promotion and then the subsequent demotion, so I guessed there was a Google change afoot somewhere that had caused it.
What will occur in the expected third change I cannot speculate. I know what I would like to come to pass though!
So what is it anticipated that Google will be doing another way this year over preceding years? Well services such as Twitter are growing at a colossal rate. Users of these products have access to a abundance of micro blogging as it is known - small snippets of information. If something takes place, it can be all around the Twitter service in no time. Want to research it? Look and see what other people are saying about it on Twitter. Some are bound to have linked into additional useful news reports and it is these very useful added links that people are more likely to advance onto their own friends, retweets as they are called.
This means that a different service could be contending against all of the search engines for a slice of the action on certain searches. So what is Google’s probable likely reply? Surely it would be to jump in and join the fun? In any case, if you can’t beat them, join them? Google is likely to start trawling services such as Twitter very much more regularly than it has been.
This will mean giving higher page rank to services such as Twitter, after all, regularity of visits to given websites and their page rank go hand in hand. Low page rank pages are visited rarely, high page rank pages each day.
And the reaction to the success of Twitter looks like in the long term Google might just be heading towards Twitter more often. Maybe even gathering Tweets in real time. Sounds daft? No, using the so called ping service search engines can be notified when a new blog post is available and can then pick up that post very promptly, within hours I have seen in the past. So why not Twitter?
It would signify a whole pile of data assembly for the search engine, but that is what Google likes - collecting data. So what does this represent for those of us who have businesses and livelihoods that depend on Twitter? We’ll look at that in the next part!
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You can discover more about Keith's advertising thoughts on his business blog , or discover out more concerning his Merseyside website design services.
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