Here are some Basics of Pay Per Click Advertising That Shouldn't Be Ignored. Pay per click advertising is where you pay search engines like Google to advertise your webpage which can either be your website or a sales page for a particular product you are promoting for sale. If you do a search on Google you will see on the left hand of the page what is referred to as organic listings. These are listings that are free. On the other hand if you look on the right hand side you will see under the heading "sponsored" listings which people pay to have ranked.
When someone clicks on that link, Google charges that advertiser a pay per click fee. Fees can be either five cents per click, the minimum Google charges per click, or sometimes the fee can be five dollars or higher per click. You actually determine what you will pay per click.
You bid for the search engine term or phrase. The more popular the search term the higher you need to bid to be on the first page of search results. So when you see the top ranking sponsored site you know they are paying a lot to be there. So think twice before clicking those links. You are literally costing people money.
If you have a computer repair business you would have to bid a high price for the search engine term "computer repair." This is because there are many businesses who want to have that search term. Of course it also depends on how popular your business is. If there is a great need for your service you will have more competition at the top of the search engine results page.
If your ad ends up on the second page of search results chances are it will not be read. People do not often go to the second page of results. They find what they are looking for quickly and go to that website. So you might have to bid over five dollars per click for such a popular search term. Some search terms command a pay per click of over twenty five dollars!
You have to determine if this is worth the cost. Remember you are paying people to click the link to visit your website. Whether they buy from you is another process. You have to have a compelling website or it does not matter how many people visit your website. You might want to put an email capturing device on your website so even if people do not buy from you at least you can contact them later if you have a special offer to let them know about.
One strategy you can use is to choose a keyword associated with your business or product that is not as popular as the obvious ones. Let us stay with carpet cleaning. If you instead pick a keyword term or phrase like "shag carpet cleaning" there will not be as much competition as the keyword carpet cleaning.
Basics of Pay Per Click Advertising That Shouldn't Be Ignored in order to save your advertising budget involves keyword selection. You might reach fewer people with more narrow search terms, but you will not spend all of your advertising budget before making a sale.
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