The adult industry has always lead the way in web advertising by exploring new methods of getting traffic that converts. This article will look at some of the more popular methods used by the industry today.
Search engine traffic is imagined to be of very high quality in the adult industry. The conversions are thought to be higher due to clients using a search engine in preference to dedicated adult search and gallery sites are less experienced web users. These users are less probable to be able to find free images, and are therefore more likely to pay for adult images. Search engine traffic is very tough to find for the adult Internet and may involve using search engine optimisation ways to attain high positions in search engines. Although the web traffic from search engines is essentially free, the costs of search engine optimisation are often high with no guarantee of success.
Thumbnail galleries are very popular with web users. The galleries typically show a grid of images from lots of different photo shoots. Users are encouraged to select an image, that takes them the sample adult image galleries, on sites where they are given the opportunity to sign-up. Thumb galleries often contain video images with extra images shown on the signup page. Initially thumbnail galleries were quite general, but they have become more and more categorised and niche in nature. The main issue with thumbnail galleries is that they provide visitors with large amounts of cost free content which cuts their need to buy. Thumbnail galleries provide very high levels of adult internet site traffic but with exceptionally low conversion rates.
Webmasters have created traffic trading methods to attract more visitors to their sites. This practice began as mutually agreed trades between two webmasters, often after a conversation on an adult message board. These deals were done on faith, as the site owners almost never met face to face. Unfortunately, in many instances rogue adult site managers would bail on their part of the agreement, leaving the honest webmaster who had supplied traffic first out of pocket. Although these traffic swaps continue to this day, more advanced adult webmasters have found that their only hope of cutting fraud is to employ highly complex traffic trading web scripts to swap visitors on a live basis. Ultimately this has led to an arms race between adult webmasters, each trying to better the other by using ever more sophisticated scripts, which still need daily maintenance. Additionally, visitors sometimes don’t take kindly to being passed around different sites, especially if they arrive on a different site to the one they thought they were going to land on. The fact is that automatic traffic trading is not for newbie or faint hearted adult webmasters.
These are only a few of the adult traffic generation options available to the modern adult webmaster. Tube sites, exit chat scripts, adult social networking, circle jerk and banner exchanges are popular as is the newly resurgent adult pay per click industry. Adult webmasters have led the way in pushing innovation in live traffic generation and so it always pays to follow what the adult webmaster is doing, as that is what the mainstream industry will be turning to next.
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