Publishing videos online has taken the internet by storm, it seems everyone has videos they want to share online, perhaps you have seen videos online, where at the end of the video you see a url pop up and they ask you to check out there website, using video for internet marketing is a great way to get new customers to your website.
Internet is full of information and the average attention span of a web user today is measured in seconds. When an individual performs a search on a search engine, they will get thousands of search results; if they go to your website from the results, they will only spend a short time and decide if your website has what they are looking for, and they may take a few more seconds to look at your offer, then off they go to the next search result.
The fist few moments when the visitor arrives at your site are critical, so you need to deliver a targeted message, fast if you have a video on your first page that entices the visitor they may stay to watch and then click through your site to read more.
You may be asking yourself, if I put up a video on my site about my product or even have a lot of different videos on your web pages that your sales will jump overnight? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will lean more towards getting disappointed than getting good news.
If you want to use video to market your products you need to know that there are a few rules to follow if you want to succeed in using video for your marketing efforts:
1. Publish Your Video Everywhere
If you decide to use video as a marketing tool, you have to be sure that your video can be seen by the masses. Hence, don't just keep your video inside your web site borders. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.
2. Keep Your Video Small
Most people will only wait about 7 second for a website to load before clicking away to another site. If you page and video take more than 7 seconds to load, there is a good chance that your potential visitor will click away and not come back to your site. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest of your visitors.
AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get a lot of visitors clicking away from your site because of long loading time of your video file. There for you have to convert your video to a smaller format like SWF.
3. Let Them Know It's A Video, A Short Video
If people don't know that the empty black space is a video, they won't play it, and while many people will already know it's a video, many people will have no idea. So, you must let the web users know that the box is a video, the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.
Let your potential customers know that it is a short video. No one wants to sit through a 30 minute presentation on the history of your company; Concentrate you video on your products or services and get your message across in a few minutes, shorter is better.
Using video for your internet marketing efforts can greatly increase your sales and conversions, but only if you set everything up correctly. Adding video to your site will give you a step up above your competition.
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