Among the more commonly used methods to meet the costs of running a Internet site is to put advertising messages in a prominent place on every website page. Web site owners can quite easily add an to their internet site and start getting revenue from every sale resulting from Internet users who click on their online ads, or even better, recieve revenue for each single valid click. It may however be problematic, if you are an adult site owner you may find it tricky to get an advertisement provider that accepts adult web sites.
This straight-laced rejection of the adult market, is contrary to developments in main street mass media in recent years. Fashionable entertainment shows are beginning to feature more glimpses into the adult market. E! entertainments “The Girls Next Door” shows in detail the daily life of Hugh Hefners current girlfriends and “Family Business” is fly-on-the-wall diary of Adam Glasser who controlls a successful adult business concern. In the cinema Kevin Smiths recent film “Zack and Miri…” featured a couple of friends making an adult flick and pulled in $40m worldwide. Adult has gone mainstream but many online ad networks have yet to embrace the change.
Some Internet ad and affiliate marketing networks are scared that partnering with the adult industry will jeopardise their partnerships with non adult advertisers and merchants. For instance Ategrity, ShareaSale, Federated Media, DarkBlue and Premium Network say in their terms & conditions that they do not work with Adult Advertisers. The fact is that a few mainstream advertisers have some concerns about the adult industry, but the vast majority either don’t care, or wouldn’t ask the question in the first place. Estimates for adult industry income have been pegged as high as $13bn (AVN, 2005) and many a director would lose their job if shareholders knew just how much extra revenue was being left on the table.
The main consideration to having Adult sites is control. By fully vetting each site that tries to join to your ad network you are able to make shure that adult adverts only ever appears on adult sites. Frankly, if your network is not able to insure the quality and subject matter of every site they work with then you need to ask some more probing questions. Who's to say that they are not working with adult sites already if they fail to check them?
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