Satisfied and happy clients are the most effective way to build a lasting video production business – it is far reaching than even advertising! When you satisfy your client as a marketing video producer, they will keep returning to make updates and duplicate of older videos. They will also go spreading the news about your company to as many as they come across. There is no better and effective way of building a strong and large client base than this.
One of the secrets of producing a client-satisfying video without incurring much cost is planning. In video production, the plan is known as script. This is a comprehensive outline for producing and editing the video. The plan details every visual as well as audio element of the video on a paper first. One of the components of the plan is the length of the video. Marketing videos are better kept short – anything from 5 to 8 minutes. You should bear in mind that the video is serving the same purpose as an effective TV commercial; therefore it should be clear, short and persuading.
Another area of importance in your marketing video production plan is to define the target audience, their concerns and expectations. This is important since the audience is the sole reason for making a marketing video. Subsequently, you would list some major advantages; such as demonstrating how the client’s company can save money, proffer solution to problems or enhance the lives of the target audience. Instead of just explaining the features of a product and/or service, each component in the video has to necessarily build on these advantages or benefits.
Also, it is a good practice for the marketing video producer to plan the distribution of the video prior to its production; in doing this, phrases such as “request for free video” should be included in the advertisement. This will raise the efficacy of the video. It will be to the advantage of the producer and the client, when the video is widely distributed. For the producer, the wide distribution of the video will fetch more duplication business and the client will also get more businesses.
One of the ways to come out with a good marketing video production is to critically observe a relevant TV commercials as well as similar business videos that promote a product or service of the sort you are developing the video on. It is a time-honored practice to adapt the styles of others in filmmaking. However, you must be careful not to reproduce any of the contents of the model video; if you do, you may be charged for copyrights infringement. An example of a highly effective technique adapted to a marketing video of a low budget is series of brief testimonials. The marketing video producer should incorporate the client’s appealing publicity photos (if any) into the video.
Now the major work; perfect editing can produce the required result for both the client and you. Ensure that you strike off anything that is weak. Do not forget that marketing videos are better kept short. Also carry your client along in the editing just as you did at the scripting stage.
If you deliver more than is expected by the client, the client will always return and you will get referrals from him.
Author Resource:
Matt Krzycki is the author of this article on Web Video Producer .
Find more information about Web Video Production here.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")