The ideas that are listed here for financial advisor marketing are very basic, and well known. However, they are the very foundation for creating an effective marketing and lead generation pipeline for financial services and products.
To enhance the bottom-line of your marketing efforts, narrow in on the market segment and demographics that are most likely to be interested in your services. Finding out which group of people not only are the best clients, but also the most profitable clients is very important in growing your business. You must be able to identify this segment before you do anything else.
A good method of financial advisor marketing is through the use of direct mail. Make the direct mail message very appealing, and also relevant to your targeted audience/segment. Include a special offer, report, audio CD, etc. that someone can request in order to generate the lead. Always remember to test out various messages to see which ones are most effective for your firm.
Newsletters are always effective for nurturing leads in the financial advisor marketing process. Send them to all of your clients and prospects, at least once a month. Be sure to always offer them the opportunity to provide the names of their friends, families and acquaintances who would also like to receive the newsletter. But don’t make the newsletter boring, or irrelevant. Also be sure that the information is current and enlightening to the client, as well as relevant to their financial situation.
Referrals are typically some of the best financial planning leads. But an advisor needs to have the capacity to nurture them effectively. Financial advisors sometimes use direct-mail, newsletters, e-newsletters, and even phone calls to gather and nurture referral leads.
If you are given a referral from a customer, then make contact with them right away. Don't wait a long time to contact a referral. Make a habit of contacting referrals everyday, if possible. Have a system in place to generate referrals, and also contact them. If you allow a large gap of time between the lead generation and the follow-up of the lead, you will run the risk of losing the client. Fast action is always important, especially if the prospect or referral is requesting information from you.
Last, but not the least, is maintaining a current database for financial advisor marketing leads & clients. Keep it up to date with client addresses, e-mail addresses, and more. Also, try to segment the names by good clients, bad clients, good prospects, bad prospects, warm prospects, cold prospects, etc. Don’t worry about creating the most robust database; simply strive to create the most effective database that will contain the names of companies and individuals that seem to be most interested, and qualified for the products and services you cater. You cannot build such a good database of prospects in day. It does take time, however, you will build it gradually as you hone your skills in financial advisor marketing.
Author Resource:
Plug-N-Run is author of this article on Financial marketing .
Find more information about Financial advisor marketing here.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")