It is the dream of every online marketer to have a high amount of converting traffic. This is the challenge that is faced by every Internet marketer, which is why every one of them is constantly on a lookout to find the next best traffic generating technique. One of the most widely used and a highly popular method of getting targeted traffic is to use Pay per Click marketing: Google Adwords dominates this space. This is a tool that can take your marketing to the next level and boost your sales, get you more leads and ultimately breathe life into your website. Unfortunately, 95% of the marketers who try Adwords do not find success. Why? So how can a select few bring home profits while 95% are throwing their cash away? It all comes down to the amount of research someone is willing to do, and having a total understanding of just how Pay Per Click works overall. Due to this, many mistakes are being made, which can be easily avoided. Here you'll find a discussion of the three most common Adwords mistakes that marketers should take care to avoid.
1. Not Taking Time To Do Accurate Market Research
Explained in the simplest ways: Common keywords that are too broad will only make you lose your money and put a dent in your budget, without any results. So focusing on broad keywords is counterproductive. Let's say you wanted to use the keyword “hospital”. Many times, when people use broad words like “medical” or “hospital” in a search engine, they are doing some research and they are not targetting something specific. Only people who are unsure of their goal will search using those keywords, and they're on their way to some other site. In order to really get results you have to start drilling down to a narrower keyword that goes hand in hand with your offer. Using broad keywords prevents you from knowing if your visitors are interested in your offer or not. However, most times they are not looking to buy anyway. Going back to our previous keyword example, the keyword “hospital” shows 78,400,000 results in Google, whereas the term “find a hospital” shows only 249,000 results. This demonstrates that the more precise term has decreased competition because it more specifically indicates the purpose of the site. Individuals using this term have a good idea what their goal is in their search. Just put yourself in your customer's shoes and you will know how they think.
2)Failing To Effectively Track
Keyword selection is critical. Adwords provides tools to assist with choosing optimal keywords that will raise your advertising to the next level. When you use the correct targeted keywords, you hold the key to success to using Adwords since Google is extremely focused on relevant search results, ads, and everything else. You will prosper so long as your ad meshes well with your keywords so that people are getting just what they expected, not some odd surprise after they click. Google looks for and rewards relevancy, and that's something you should strive for. Use the tools Google provides you with Adwords to fine tune keyword selection and dig farther. Find keywords that have to do with your niche and also make sure to include them in your landing page. Having highly targeted keywords will ensure you a higher conversion rate.
3) Failing To Focus On Your Landing Page
When using Google Adwords, your number one priority is to test and tweak your campaigns, so that you know what keywords areactually performing. If you just place tons of keywords within one ad group, the popular keywords will be swarmed upon while your less popular keywords will get very few clicks. In the long term, this will cause you problems, since you won't be able to harvest the proper data and you won't know which keyword performs the best. So a better strategy is to begin with a smaller number of keywords for each ad group, say ten or fifteen so that you can see which ones fly and which ones fail. Doing so will give you the knowledge of how to create highly targeted campaigns using the best keywords which will result in higher conversion rates.
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Rapid Mass Traffic shows you many ways you can use to increase web traffic to your blog or website, get more visitors and make more sales which means more income for you and your family.
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