Whether it is a furniture website, an online travel agency or an accountant’s site, every website needs to have some specific reasons for the visitors to visit. Those days are gone when a website was made to publish the office address and contact number. Now most of the businesses treat their website very effectively as another sales person handling clients and undertaking business all 24 hours a day. You need to decide that what makes your accounting website different as others is it designs, the capacity to be found or the features added. Is that sufficient for a website? No, you need to enter what is the main goal of the website? Is it marketed as a brand? Is it to recruit new staff or to start up a new business? We should discus what the accountant website design must include to be successful and some points about how to stand out from the crowd.
Firstly you need to tell that what services does your accountancy firm provide, include the list of services you provide, in detail like business planning, taxation policies, investment strategies, etc. this content including a description of the services opposed to a simple title (300 – 400 words). Then you need to include a section which briefly profiles your staff from senior to the receptionist. It’s just a mini biography about each staff including their qualifications and expertise. This can attract some new clients. Another section heading as positions available should be there including the qualifications required, employee benefits, professional development, and training etc. you can also try to include the photos of your office and case studies of previous graduates working as trainees. The case studies can be used to highlight your firm’s previous achievements, services and solutions to minimize tax and increase profitability.
Something different and creative tool or gadget is recommended which can become a traffic magnet for your website for accountants. This can be calculator for company tax, BAS or loan calculator to the weekly or monthly repayments. Make sure that the device you choose should be handy and easy to use. Lead generation should be your next target, apart from having a simple contact us form or a simple mail address, and ask your clients certain basic questions not the complicated ones.
You can tell your clients your opinion relating to the taxation legislation, by writing an article on your site. The accountant website design builds the creditability within search engines algorithms. You can share your opinion with your clients as well as with the public.
Author Resource:
Christopher is the author of this article on Website For Accountants .
Find more information about CPA Site here.
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