How much effort have you in reality put into preparing your website for retaining traffic? If you have not put in an adequate amount of time to raising your web site’s “stickiness”, then you are wasting a lot of you promotional effort.
The thing is, if you are running a web page, then getting current readers to come back and read more pages is an absolute lifeline. And this is where retention of those visitors you do have is important. If in one day you convince just 1% of your new website visitors to come back the next day to read your next post and you can keep this up for three months you have got the equivalent of a day’s new traffic returning daily as keen followers. Or, in other terms, you have doubled your daily site visitors.
Better still, boost your site stickiness and you may well easily double your daily page view figures in a single day!
And this is what you want as loyal site visitors that keep coming back to read your website are more likely to think your product reviews and recommendations and so more likely to buy. This raises not only the possible affiliate commissions through the site, but also the marketing worth of the site.
These regular readers are also more likely to bring up your posts and ideas to other people, thus generating a new source of new site visitors for you, another great bonus.
Regular readers are also more likely to interact with you and leave observations, start commenting on each others comments and so on. Your web site develops a community through the regular readership, not the new visitors.
And with some monetisation systems for websites, it is the level of the traffic, the amount of comments posted etc that dictate the value of the web site when it comes to earning payments for paid posts.
What is more, the work that you put in to increase these visiting figures is permanent work. If you put in a day’s exertion to convince a handful of site visitors to come back and to help the rest of the traffic to find an additional page to read, then this work will be reaping benefits at least until you have a key rewrite of your website, for instance putting in a new theme.
This is what is so good about working to market to the people that are currently on your website. It is not like search engine optimisation and social marketing, in which your efforts last a little while and then have to be repeated. If you can encourage your visitors to read more, then the methods that you are employing are the sort of tips that you will be implementing to your website permanently.
The tricks to get a visitor to read more pages or even grow to be a subscriber won’t take long to put in, but harvest loads of results. That’s why I think hour for hour, taking some time out to look after present visitors is far more time efficient than finding new readers.
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Written by Keith Lunt, flourishing home worker for a number of years and proprietor of MyHomeWorking.com.