When you refer to that ad copywriting is one of the best methods you can become skilled at a lot of people appear to shy away from it. The truth is though there is no mystery to skilled ad copy writing, and if you keep to a number of uncomplicated rules it can be comparatively uncomplicated. The following tips about ad copywriting made trouble-free will even be of assistance the complete beginner to generate very good copy.
Font
The text you employ is significant as that you have to ensure that what you create is easy to read by everyone. The four I would urge to stick to are, Ariel, Times, Tahoma and Georgia. Just stick with 3 simple colours for the text, for instance Red, Black and Maroon. It's a must to do not forget- it must be kept clean and simple and easy to read, so only use white background.
Headline
The head line for your ad copy needs to be 17 - 30 words long, and as a rule the headline is done in red text. It's essential to make sure that you capitalize the first letter of each word in the headline. The headline has to pull the reader in and cause them need to read the following line. You have to want people to think “I would like to acquire further information”.
A method to do this is to use curiosity, as this is a extremely potent way to pull readers in. Take the next 2 headlines,
“I can show you how to earn some money online”
“Learn these little known secrets to earning money online”
I know which one I would go with, everybody loves a secret. You inform someone that you already know a secret and then say nothing, you can bet within one or two seconds they will be asking you what the secret is.
So you can get your readers interest use phrases like
Who else wants to........
Little known secrets to.......
Now you can..........
Here is a method that is helping........
Power Words
Utilizing power words like, Secret, Amazing, Free will give a sentence or statement much more readability, such as the one below
“learn this amazing secret for Free”
Power verbs are especially strong and will give your ad copy much more punch. Rather than saying “this secret will allow you to beat your competition” utilize the verb slaughter, and now it reads “this secret will allow you to slaughter your competition” this is much more punchy and will stick in the readers mind more than the 1st statement.
Following a few of these simple rules will enhance your ad copy, regardless of whether it's for a squeeze page or even a sales page. When you begin to grasp these rules you will begin to see ads irrespective of whether online or in newspapers and magazines in a complete new light.
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