If you are blogging, either for fun or with the aim of creating a moderate income, then one of the strategies that you may look at for making an income is sponsored posts.
Is sponsored posting ethical?
There is a great debate as to whether these are ethical or not. You are advertising to your audience a web site, company or a link on the simulation that you are recommending it out of relevance. But in actual fact, you might only have first heard of the web site 5 minutes ago when you were requested to write about them.
Finding work
That aside, they can be a fine earning potential. You can deal directly with an assortment of contacts for sponsored posts, or use one of the variety of main providers on the marketplace. Dealing direct does earn a lot more money, but it is more complicated to find the people desiring to advertise on your web site.
So, how do you go about it? Well, find a site or two that you like the looks of and sign up. You give them your basic website details, the address, a sketch etc, and then they quite often give you a claim sentence to print in a post. The sentence is utter drivel and is designed just to prove that you do actually have permissions to update the web site. You add the sentence to a new post that appears on the home page and then you are away.
Posting sponsored content
After that, you merely have to sit down and wait for several opportunities to be delivered. As they do, and they will if your blog is good enough, you read the requirements, write a post and then advise the system the URL of the new post. There will perhaps be an automated check of the accepted links and then the advertiser gets to review your post. If the whole lot passes, you then get payment a month later.
On site disclosure
It sounds easy, and generally is. But you to have to be wary that a recent alteration to advertising standards mean that you have to make known that you are being paid to write that post so that your visitors know it is not just a web site that you have discovered and want to push. They have the right to know there is a monetary incentive for you to write that post.
How this is dealt with varies from scheme to scheme. A few assert that each post carries a disclosure whilst some maintain that your site carries a disclosure page. Personally, I try to do both as much as feasible.
Variations
Not all sponsored posts schemes work the same way. As an example, the one I work with the most just suggests what to do, a minimum word count and the links and lets you get on with it. A different scheme just wants a link in a post of related content.
These programs are essentially about tricking the search engines into seeing more inbound links, again a little dubious, but there is also another system in which all links are nofollowed. This is quite a clever set-up, which I have only just started to use and there is at this time little work there to do. If it starts to grow it will get its own write-up, but its major aim is just to get bloggers debating about their advertisers.
Author Resource:
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