Web site Monetization is not only an important part of your online presence; it helps you in generating revenue from your existing or future traffic. The process involves multiple ways that are customized as per the requirements to generate revenue. The following are the ways prevalent for Web site monetization:
CPM Advertising –Cost Per Mille (CPM) advertising is a process where in you are paid on the number of web page visits or impressions of pages where the ads are located. The amount changes as visits to a web page changes. You would generate a higher income if the number of visits increase and vice-versa.
PPC Advertising – In this form of advertising, ads are displayed on your Web site and the income is generated on the amount of clicks that the ads generate. The displayed ads will be in accordance with the content and income is generated through the traffic that clicks the ads. There is a Click Though Rate (CTR) determined by the number of visitors that visit your Web site whose source can be from the organic search results or through social media.
Text Link Ads – In this, links are displayed in the form of text to other sites that offer a price for the same.
RSS Feed Ads –In this process, income is generated by including advertisements in the feed footer. People are quick to use the RSS feeds to make profits.
Direct Banner Advertising – In this type of advertising, you offer space on your Web site for the ads that seem suitable to you. There are banners displayed that seem to be the most profitable for you. This requires a larger audience and more time than the other techniques.
Exclusive Content – There is an ever increasing use of Web sites and forums that are involved in a discussion or display exclusive content for a membership charge or fees available only to them. The content holds significant importance in its area and is a priced commodity for which the user is willing to pay.
Affiliate Programs – Here, you get paid a commission when your readers buy something from another Web site or perform an action.
These methods of Web site monetization can be used effectively to help you generate income from your Web site and make profits.
Author Bio
Hasnain Zaheer is the managing editor of Web Business Age, a niche media Web site - Industry engine for Web business and online marketing. Web Business Age hosts reading, learning, media, products, solutions, services and consultants in its hand-picked lists for its readers. He is a Web business and marketing strategy consultant. Working in the online industry since 2000, he has worked in several roles in his career. He has studied and worked in New Delhi, Bombay (Mumbai), Hyderabad and Lucknow in India, and Sydney in Australia...
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