Directing traffic to your website is how your web site lives and thrives. Targeted visitors is by far the best, as these visitors will arrive, ready to buy from you and willing to join your mailing lists or read what you have to say. It is also possible to get this traffic very quickly - I recently started a new weblog and was getting 40 new visitors each day creating numerous page hits, within a week of starting out and before the search engines had properly trawled the web site. This was without any paid advertising schemes. So how do you direct visitors yo your site?
Obviously, avoiding paid advertising schemes is a big benefit in price cutting, but huge marketing budgets and campaigns can bring large amounts of traffic to web sites that need it urgently. For large corporations, this might be unavoidable. But most advertising schemes are short term. You pay for a banner, a pay per click advert or for whatever and once the budget has been used up, the advert and its exposure stop.
So an additional aim of directing traffic to your site is that the work you do today lasts longer than just the budget. So how can you drive targeted traffic straight to your web site in a way that lasts? Just a small ask!
Well, search engine optimisation goes a long way there. But forget the talk of meta tags, titles, descriptions, counting H1, H2 and so on. Just make sure that the page is comfortable to read.
Then, start article writing. Write and write some more. Produce a batch of articles around your site niche and submit them to a selection of the best article directories. The aim of this is two fold. First, by getting your articles reproduced the search engines see you as more of an authority and boost your web site search positions. Second, people reading your work can also drift over to your website to read more about what you have to say.
Once this is established, try extending it a step further to guest posting on the larger blogs. A lot of have a special feature especially for this function and will accept specially written articles, which they will publish for you. Again, this gives a smattering of back links to your website whilst also tempting people who are reading the posts to visit you.
Pick a few suitable web-sites to guest post to and try a few articles to each. See which seems to give the best benefits and keep working at them. Drop the rest and trial again with a few new blogs. You might find after a couple of cycles that a web site stops sending you so much traffic as all of the readers have already seen your site. Just drop it for a while and maybe return in a few months.
If you do want a temporary traffic boost or you need vast amounts of visitors, then pay per click systems and affiliate marketing are good ways of directing many visitors to your web site. But along with the vast quantities of visitors, the costs can be large.
Author Resource:
Keith Lunt writes for http://www.realwebtraffic.co.uk , where you can read a lot more about affordable targeted traffic . Pop over to the site and leave a comment about how you find your traffic! It is always appreciated.
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