Custom graphics can be very important for branding a business. A unique logo, interesting website layout, and clean, professional business card can mean a lot for the developing business. Of course, with so many businesses trying to get their name and imagery out there, you need more than just custom graphics to compete; you need creative graphic design.
It's more than just fonts and colors; custom graphics created with creative graphic design don't just look nice, but they express the nature of the business. A professional designer of custom graphics concentrates on things like where the creative graphic design will direct attention, what unconscious associations a viewer will make from the colors, and how much space can be lavished on the custom graphics before they distract attention from the message.
Creative graphic design isn't just about possessing the cutting-edge industry software to churn out the most detailed 3-d custom graphics with a polygon count that would be better served to measure distances in an astronomy class. Creative graphic design requires above all being able to judge how these images will be received by the viewer and affect the viewer's choices. Big, flashy custom graphics should only be used to highlight the important things, never as background filler. Sure, a majestic panorama of outer space with a supernova going off in the upper-right corner may be several degrees more awesome than a soft blue gradient that fades to white, but that would just require an even more creative graphic design of the layout. And then the links. And the banner. By the end, the custom graphics have overrun the website, making an impressive picture for sure, but doing nothing to actually sell the product.
Creative graphic design is about more than just cool images; it's about strategic use of custom graphics to achieve a specific goal. Just because you can come up with it doesn't mean you should display it for viewers. Custom graphics exist to attract the eye and direct the attention; at the end of the day, the Mona Lisa wouldn't make a very good business card if the people you give it to get lost in her smile and forget to give you a call!
Author Resource:
Dustin Schwerman is the head web designer for Truly Unique Website Design. Truly Unique works on websites of all varieties, such as www.customgraphicdesigner.com, where you can find custom graphics and creative graphic design .
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