OK, let's look at the cost. Loads of of us write the articles ourselves, so it is hard to determine the costs. But maybe a large business, wanting to drive thousands of new traffic to their website, would need to employ writers to do the job.
Take a look around and you can simply get quality 300 word articles written in bulk for round $5. Arrange for a batch of say 100 to be written for $500 and then you have your submissions ready for a long while. So we'll take the base cost of an article as $5 (there are more affordable sources as well!).
How lots of clicks do they drive? Well, that depends on (1) the quality of the title, (2) the quality of the article and (3) the quality of the resource box. I'm no expert here and my best article this month has generated 12 visitors since it was published, 3 weeks ago.
Looking further back, I've articles which generate 50+ clicks direct to the web site. So, for the sake of a $5 article, I've generated 50 visitors, or 10c per click.
Yes, these are the figures from the best performing articles and some far under accomplish that. But even if the average turns out as a third of that, we're still only 'paying' 30c per click.
Now what sort of keywords could you buy at 30c per click to drive people to your web site? No many! In my experience of pay per click we're talking at least double to four times that price for easy keywords and ten to twenty times that price in the medium priced market.
But the fiscal advantage isn't the only one. People clicking on Pay per click adverts have only seen a small advert. People visiting from article directories have read your work and are pre-sold on what you are talking around. This must help generate a higher conversion rate from visitor to newsletter subscriber or buyer, whichever you need.
Further, these statistics must also under-report the situation. I see far more people are viewing my profile than are clicking the links to my website from the article. Once they view the profile they have another opportunity to visit several of my directories, and these figures are not being counted.
On top of this, loads of readers are reprinting the articles, in tact, with the resource box linking to my sites. Again, this is the opportunity for even more people to visit my directories without being counted.
And with article writing there is not just the trail of traffic arriving at my website. Each reprint of the article that the search engines discover pointing to my site is another "vote" in my favour. These articles, as well as sending traffic to me, are also improving my search engine standing.
Contrast that to Pay Per Click programs, where all that you get is the reported visitors and not a single extra.
Overall, although the number of clicks generated per article is only a handful, I believe article writing is far cheaper than PPC!
Author Resource:
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