Networking Marketing is all about connecting with folks and building relationships. If you're implementing off-line or online marketing strategies it is essential to communicate the why, the what and the how of your business concisely and clearly in order to create a positive connection. The best way to achieve this is with a well crafted Elevator Speech. I recently watched an outstanding video from Terri Murphy on the Keys To establishing a Great and Effective Elevator Speech.
So what does an effective elevator speech you might be asking. Simply put, an elevator speech is a 7 to 30 second description and reply to a lead or prospect asking, what do you do? A shorter response is better and it's also easier to remember when communicating with our ADD culture.
Most people fumble and stumble their way through a response missing that golden chance to make a great first impression, connect with the lead or prospect and keep the conversation going.
They also tend to focus inwardly at what's in it for them and how their specific business can gain versus looking for what they can do to help their customer's quality-of-life, business and their bottom line. You see by keeping the conversation going, you are on your way to connecting and building a relationship that will ultimately lead to mutually beneficial business.
The six secrets to an effective and potent elevator speech.
1. Write down every service that you provide your clients. List how each service saves your customer time, money and/or improves productivity.
2. Brainstorm why folks choose to do business with you. List all of the things that makes your customer want to continue to do business with you and what you do to make them a raving fan.
3. Write your Elevator Speech in such a way that encourages more conversation. One example is, "I help people go from good to great, improving worker self-esteem and thus positively impacting companies bottom line."
4. Break the statement into 2 parts. a) What you do b) How it helps your customer. For example, "I help people save money so that they can send their kids to college and retire prosperously."
5. Write out your Elevator Speech. It must be easily understood and become a part of you. It should spontaneously roll of your tongue, clearly and concisely.
6. It is crucial to do the 3P's, practice, practice, practice. Once you've delivered your elevator speech ask your leader prospect what they do in order to advance the bond genuinely show interest in their business and get as much information about their business to evaluate whether they are a good fit for your product or service.
In order to separate yourself from the pack,ask this question, "it was nice chatting with you and I will search to see if anyone in my database is a good fit for you and your business, how could I best refer you?"
Follow up here is crucial, so whatever you commit to, deliver on. Also, send a personal note referencing something discussed during your meeting. This will help them remember you and further develop the bond.
You can use your Elevator Speech-Tagline on all your stationary, e-mail signature, auto-responder, articles, videos, power-points, brochures, voice mails and any other form of communication. Spend your creativity time crafting a winning elevator speech and you'll ride it to the top.
Author Resource:
Mario Garcia is an Attraction Marketing Coach focused on sharing proven systems for empowering you to reach unlimited levels of success in your business.
To learn how to implement an attraction marketing system into your business that will generate 50-75 leads per day on autopilot, using little to no investment techniques such as article, video and social media marketing visit us at
http://www.MLMSuccessTrainingSystem.com and http://learnwithmariogarcia.com/the-elevator-speech-must-have-marketing-skill
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